阅读是语言学习者最重要的信息输入形式之一，董晓波主编的《商务英语报刊选读》全面而概括地介绍了商务领域的各个关键领域，如企业管理、市场营销、电子商务等。本书旨在对学习者进行全面而严格的商务基础理论教育及英语语言技能的培训，让学习者在阅读和理解商务英语文章的基础上，既能学习丰富的商务知识，又能熟悉一些商务方面的英语表达，以便提高跨文化商务交际水平。全书共十五个单元，每单元内容主要由两篇精读文章、一篇补充材料及课后练习组成。

本书适用于商务英语专业的学生，同时也适用于对外经贸、财政金融、工商管理等专业的学生，也可作为从事国际商务经贸工作的人员的重要参考资料。

董晓波主编的《商务英语报刊选读》旨在对学习者进行全面而严格的商务基础理论教育及英语语言技能的培训，让学习者在阅读和理解商务英语文章的基础上，既能学习丰富的商务知识，又能熟悉一些商务方面的英语表达，以便提高跨文化商务交际水平。

《商务英语报刊选读》适用于商务英语专业的学生，同时也适用于对外经贸、财政金融、工商管理等专业的学生，还可作为从事国际商务经贸工作人员的重要参考资料。

Unit 1 Business & Industry

 Text A Start a Business

 Text B Entrepreneurship in China--Let a Million Flowers Bloom

 Supplementary Reading

Building Excitement--Can China Avoid a Bubble?

Unit 2 Capital Markets

 Text A Banking Industry

 Text B Stock Exchange

 Supplementary Reading

American Stock Markets--Reversal of Fortune

Unit 3 International Marketing

 Text A Business Planning--Marketing Planning

 Text B Supporting Offline Campaign Launches With Online Marketing

 Supplementary Reading

Online-coupon Firms--Groupon Anxiety

Unit 4 International Investment and Credit

 Text A A Financial Marriage

 Text B How to Promote and Regulate International Investments?

 Supplementary Reading

Moving Toward a Global Currency

Unit 5 Business Elite

 Text A The Resurrection of Steve Jobs

--That Which Does Not Kill the Boss of Apple Seems to Make Him Stronger

 Text B Ann Moore: The CEO of Time

 Supplementary Reading

Steve Jobs and the iPad of Hope

--Apple's Innovation Machine Churns Out Another Game-changing Device

Unit 6 E-Commerce

 Text A In E-Commerce, More Is More

 Text B The Alibaba E-Commerce Empire

 Supplementary Reading

Online Shopping: Selling Becomes Sociable

Unit 7 Economic Globalization and Multinational Corporation

 Text A Globalization vs. Economic Sovereignty

 Text B The World's Top Choice

--China Remains the Most Popular Destination for Foreign Direct Investment

 Supplementary Reading

McDonald's Eyes Growing Presence in Local Market

Unit 8 Economic Regulations and Law

 Text A U.S. Sets 21st Century Goal: Building a Better Patent Office

 Text B Anti-trust Law Treats All Firms Equally Over 140 Cases Handled; Rules in Line With International Principles

 Supplementary Reading

China E-commerce Giant Launches Campaign to Fight Online Piracy

Unit 9 Economic Crisis

 Text A The Great Depression

 Text B U.S. Subprime Mortgage Crisis

 Supplementary Reading

10 Ways to Manage Your Money in Economic Crisis

Unit 10 Human Resources Management

 Text A Capturing the State of Human Resources in An Annual Report

 Text B The Tech Effect On Human Resources

 Supplementary Reading

Risk Management and Human Resources Team Up to Cut Absence Costs

Unit 11 Advertising and Publicity

 Text A Internet Advertising

 Text B Beijing Tries to Push beyond Made in China

  Supplementary Reading

The Harder Hard Sell

Unit 12 Training

  Text A Training the Trainer

 Text B Training Needs Assessment: A Must for Developing an Effective Training Program

 Supplementary Reading

An Innovative Method for Role-specific Quality-training Evaluation

Unit 13 Corporate Culture

 Text A What is Corporate Culture.9

 Text B Four Steps to Go Green Like eBay--Starting With Employees

 Supplementary Reading

The Fall of a Corporate Queen

Unit 14 Business Ethics and Corporate Social Responsibility

 Text A The Corporate Responsibility Commitment

 Text B Controversial Chemical Poses Challenge for Colgate-Palmolive

 Supplementary Reading

Toyota Recall: Five Critical Lessons

Unit 15 WTO & China

 Text A A Closer Look at WTO

 Text B Now the Time to Build a Golden Bridge

 Supplementary Reading

WTO Spirit A Win-Win for All

Key to Exercises

References