Chapter 1 Introduction/1
I. Introduction/1
II. Principles of business letter writing/1
III. Structure of business letters/5
IV. Layout of business letters/12
V. Envelop addressing/17
VI. The E-mail/19
VII.Business Fax/22
Chapter 2 Establishing Business Relations/26
Unit 1 Establishing Business Relations/26
Lesson 1 Request for the Establishment of Business Relations/27
Lesson 2 Reply to the Above Letter/30
Unit 2 Status Enquiries/38
Lesson 1 Status Enquiries/39
Lesson 2 Reply to the Above Letter/40
Chapter 3 Negotiation of a contract/48
Unit 1 Enquiries And Replies/48
Lesson 1 A General Enquiry/49
Lesson 2 A Specific Enquiry/52
Unit 2 Proforma Invoice/58
Lesson 1 Asking for Proforma Lnvoice/62
Lesson 2 Sending Proforma Invoice/64
Unit 3 Quotations and Offers/68
Lesson 1 A Firm Offer/69
Lesson 2 A Non-Firm Offer/71
Unit 4 Counter-offers and Acceptance/78
Lesson 1 A Counter-Offer/78
Lesson 2 Reply to the Above/83
Unit 5 Sales Promotion/89
Lesson 1 Sales letter/90
Lesson 2 The Reviver/91
Lesson 3 A Follow-up Letter/91
Chapter 4 Conelution of business/96
Unit 1 Orders and Their Fulfillment/96
Lesson l An Order/98
Lesson 2 An Initial Order/105
Lesson 3 Repeat Order/108
Lesson 4 Duplicate Order/111
Unit 2 Signing a Contract/118
Lesson 1 Conclusion of business/118
Lesson 2 Sending a Sales Contract/119
Lesson 3 Counter-signature/122
Chapter 5 Conditions of a contract/126
Unit 1 Packing/127
Lesson 1 Packing & Shipping Marks/127
Lesson 2 Reply to the Buyer's Packing Instruction/133
Lesson 3 Claim for Improper Packing/134
Unit 2 Shipment/141
Lesson 1 Ask for an Amendment to Shipment Terms/143
Lesson 2 Partial shipment & Transshipment/144
Lesson 3 Shipping instruction/145
Lesson 4 Urging Shipment Letters/147
Lesson 5 Shipping Adivice/149
Unit 3 Insurance/158
Lesson 1 effection insurance for the Buyer/158
Lesson 2 the Reply to the Exporter/161
Lesson 3 the Letter from the Insured to the insurer/164
Lesson 4 the Reply of the Insurance Company/165
Lesson 5 Asking for Excessive Insurance/166
Lesson 6 Open Policy Insurance/167
Unit 4 Payment/173
Lesson 1 Remittance/174
Lesson 2 Collection/176
Lesson 3 Letter of Credit/181
Unit 5 Complaint and Adjustments/201
Lesson 1 Claim for Late Delivery/202
Lesson 2 Claim for Wrong Goods/205
Lesson 3 Claim on Inferior Quality/206
Lesson 4 Claim on Damaged Goods/207
Lesson 5 Claim on Short Weight/209
Chapter 6 Modes of Trade/218
Unit 1 Agency/218
Lesson 1 Asking to Be a Sole Agent/219
Lesson 2 Appointing Agent/220
Lesson 3 Confirming the Terms of Agency/220
Unit 2 Processing&Assembling Trade/230
Lesson I The Invitation for Processing Trade/231
Lesson 2 Reply for The Invitation for Processing Trade/231
Unit 3 Compensation Trade/239
Unit 4 Joint Venture/247
Lesson 1 Asking for Joint Venture Details/248
Lesson 2 the reply to the above/248
Unit 5 Technology Transfer/260
Lesson 1 Asking for Technology Transfer/261
Lesson 2 the reply to the above/261
Unit 6 Invitation to Bid/277
Chapter 7 Miscellaneous Correspondence/281
Unit 1 Ordinary Inter-Company Correspondence/281
Lesson 1 Letters of invitation/282
Lesson 2 Letters of thanks/284
Lesson 3 Congratulation letter/285
Lesson 4 Letters of apology/286
Lesson 5 Letters of Appointments/288
Lesson 6 Letters of Announcements/289
Lesson 7 Letters of requests/290
Lesson 8 Reminders/291
Lesson 9 Visits/291
Unit 2 Employment /298
Lesson 1 Application letters/298
Lesson 2 Resume/CV/301
Lesson 3 Other employment letters/302
参考文献
