杨坚争主编的《电子商务》内容介绍：This book is devoted to the situation of E-commerce development, theory and practice in China.

As we enter the 21st century, we experience a significant change in our lives --the move to an Internet-based society. Electronic commerce (E-commerce), as one ofthe most important applications of Internet, plays an increasingly important role in theemerging market.

Chapter 1 Introduction to E-commerce

  1.1 E-commerce Development: Past, Present and Future

  1.2 Concept and Classification of E-commerce

  1.3 Basic Program Pattern of E-commerce

  1.4 Legal Relationship of Participants in E-commerce

  1.5 impact and Role of E-commerce in the Modern Economy

  References

Chapter 2 Development Strategy of E-commerce

  2.1 The Reason of Researching Development Strategy of E-commerce

  2.2 The Environment of E-commerce Development

  2.3 Government Development Strategy of E-commerce

  2.4 E-commerce Strategy of Enterprise

  2.5 The Development Strategy of Paperless Trading

  References

Chapter 3 E-commerce Technology Foundation

  3.1 The Conception and Composition of Internet

  3 2 Common Internet Service

  3 3 TCP/IP

  3 4 Application and Management of Domain Name

  References

Chapter 4 E-commerce Website Construction

  4 1 The General Design

  4 2 Software and Hardware for Website Design

  4 3 Website content Construction

  4.4 Investment Budget on Website

  References

Chapter 5 Collection and Collation of internet Business Information

  5 1 Basis of Network Business Information

  5.2 Network Business Information Retrieval

  5 3 Market Information Collection by Network

  5 4 Questionnaire Surveyed by Internet

  5 5 Using Network to Collect Information on New Product Development

  5 6 Network Business Information Collation

  References

Chapter 6 Internet Trading Behavior

  6.1 Overview of Internet Trading Behavior

  6 2 Purchasing Behavior of Internet Consumers

  6 3 Online Trading Behavior

  6 4 E-government Procurement

  References

Chapter 7 E-marketing

  7 1 Segmentation of E-marketing

  7 2 Target Market Positioning

  7.3 Branding Strategy of E-marketing

  7 4 Pricing Strategy in E-marketing

  7 5 Channel Strategy of E-marketing

  7.6 E-marketing Service Strategy

  7 7 Marketing Strategy of Mobile E-commerce

  Reference

Chapter 8 Online Promotion

  8 1 Concept, Classification and Functionality of Online Promotion

  8.2 Implementation Procedure of Online Promotion

  8.3 Online Advertising

  8.4 Website Promotion

  8 5 Licensed E-mail Promotion

  8 6 Database Marketing

  8 7 Latest Development of Internet Promotion

  Reference

Chapter 9 E-conunerce Application-Specific Standards

  9.1 EDI Standards

  9.2 EbXML Standards

  9.3 RosettaNet Standards

  References

Chapter lO Electronic payment

  10 1 The Traditional Mode of Payment

  10 2 Electronic Payment

  10.3 Two International Security ProtocoLs in Electronic Payment Systems

  10.4 Electronic Banking

  10.5 The Third Party Payment

  10.6 To Strengthen Guidance, and Promote the Rapid Development of Electronic Payment in China

  References

Chapter 11 E-commerce Logistics

  11.1 Overview of E-commerce Logistics

  11.2 E-commerce Logistics Model

  11.3 E-commerce Logistics Technology

  1t.4 The Intemet of Things

Chapter 12 Security Management in Network Transactions

  12.1 Fundamental ways in Analyzing the Risks and Administration in Network Transactions

  12 2 Client Authentication Technology

  12.3 Preventing Intrusion by Hackers

  12.4 The Safety Management System of the Network Trading

  12.5 Legal Protection of E-commerce Transaction Security

  References