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图书 新编商务英语<第2版>听力教程(附光盘3全国高等院校商务英语精品教材)
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《新编商务英语<第2版>听力教程(附光盘3全国高等院校商务英语精品教材)》由沈爱珍主编,旨在通过由浅入深、由易至难渐进式的、科学的听力技能训练,逐步提高学生的“听”的能力。

《新编商务英语<第2版>听力教程(附光盘3全国高等院校商务英语精品教材)》在多年的实际教学使用中受到了广泛好评。借这次改版的机会,《新编商务英语(第二版)听力教程》在充分总结多年教学实践经验的基础上对原教材作了进一步完善,使之编排更科学,特点更鲜明,内容更精炼,梯度更合理,形式更生动活泼,以期达到更好的教学效果。

本教材虽然是为商务英语专业的学生而设计和编写的,但也可用作非商务英语专业学生的教材和英语爱好者的自学课本。

目录

Unit 1

  Part I

 A. What Is Exporting?

 B. The Importance of Export Trade

  Part II

 A. Export Market Research

 B. Variables in Marketing

  Part III

 A. Exporting Procedures (1)

 B. Exporting Procedures (2)

  Part IV The World of Humor

Unit 2

  Part I

  A. Some Special Terms in Export Trade

  B. Importance of Export Pricing

  Part II

  A. Setting Export Prices -- Cost Considerations

  B. LongChamp Makes Big China Strides

Part III

  A. Business Inquiries (1)

  B. Business Inquiries (2)

  C. Business Inquiries (3)

Part IV The World of Humor

Unit 3

Part I

  A. Foreign Investment (1)

  B. Foreign Investment (2)

Part II

  A. Investment Wisdom from Warren Buffet

  B. Investment Environment

Part III

  A. Establishing Joint Ventures

  B. Preferential Policies

Part IV The World of Humor

Unit 4

Part I

  A. Stock

  B. Stock Market

Part II

  A. Stock Value and Indexes

  B. The Risk Investment

Part III

  A. Warren Buffett -- Ace Stockpicker

  B. George Soros -- The Man Who Moves

    Market

Part IV The World of Humor

 Unit 5

Part I

  A. Stock Exchange

 B. A Bull and a Bear Market

 Part II

 A. Understand the Stock Market

 B. How to Start an Investment

  Part III

 A. How to Be a Successful Stock Investor

 B. Stock Market Tips

  Part IV The World of Humor

Unit 6

  Part I

 A. What Is Insurance?

 B. Insurance Is a Necessity

  Part II

 A. Buying Insurance

 B. Health Insurance

  Part III

 A. Questions to Expect When Applying for

   Insurance

 B. Insurance Companies

  Part IV The World of Humor

Unit 7

  Part I

  A. Life Insurance Basics

  B. Property Insurance Companies

Part II

  A. How to Buy Good Health Insurance

  B. Travel Insurance

Part III

  A. Screen Out Good Insurance Risks from

   Poor Ones

  B. Tips for Buying Insurance

Part IV The World of Humor

Unit 8

Part I

  A. Promotion Strategies

  B. A Promoting Project

Part II

  A. Giving Business Presentations (1)

  B. Giving Business Presentations (2)

Part III

  A. A Sales Presentation (1)

  B. A Sales Presentation (2)

Part IV The World of Humor

Test One

Part I

Part II

Part III

Part IV

Part V

Unit 9

  Part I

 A. Why Is Finance Important?

 B. Financial Market

  Part II

 A. The Problem of Inflation

 B. Dollars in the World Market

  Part III

 A. Credit Cards

 B. Shanghai's Financial Industry

  Part IV The World of Humor

Unit 10

  Part I

 A. Stock Market's Miracle Man

 B. Seeking the Gold Apple

  Part II

 A. Steve Jobs

 B. Giogio Armani

  Part III

 A. Forbes Rich List -- World's Billionaires

   in 2011

 B. Founder of the Google Search Engine

  Part IV The World of Humor

Unit 11

  Part I

 A. Rail Freight and Road Transport

 B. Ocean Freight and Air Freight

  Part II

 A. Physical Distribution

 B. Containerization

  Part III

 A. Mode of Transportation

 B. Shipping Goods

  Part IV The World of Humor

Unit 12

  Part I

 A. Shipping with an Expert

 B. Easy Steps to Preparing Your Package

  Part II

 A. Background of DHL Worldwide Express

 B. Choosing Shipping Options

  Part III

 A. Introduction of DHL-Sinotrans

 B. Philosophies of DHL-Sinotrans

  Part IV The World of Humor

Unit 13

  Part I

 A. What Is E-commerce?

 B. What Is AWeber?

  Part II

 A. Sales of Real Estate on the Internet

 B. How to Make Money on the Internet?

  Part III

 A. Email Marketing Tips

 B. Email Marketing for Your Online

   Business

  Part IV The World of Humor

Unit 14

  Part I

 A. Business Unusual for Private Eyes

   Detective Agencies Seek Legal Trade

   Status

 B. Hunting Down the Unfaithful

  Part II

 A. Remittance Business Grows

 B. Arbitration Thrives in China

  Part III

 A. New Firm Sells Bargains

 B. Clubs Teach Kids Investment

  Part IV The World of Humor

Unit 15

  Part I

 A. Cross-cultural Negotiations

 B. The Concept of "Face"

  Part II

 A. Cross-cultural Negotiating Tips

 B. Different Negotiating Styles

  Part III

 A. Negotiating in Japan

 B. A Negotiation

  Part IV The World of Humor

Test Two

  Part I

  Part II

  Part III

  Part IV

  Part V

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书名 新编商务英语<第2版>听力教程(附光盘3全国高等院校商务英语精品教材)
副书名
原作名
作者 沈爱珍
译者
编者
绘者
出版社 高等教育出版社
商品编码(ISBN) 9787040353051
开本 16开
页数 129
版次 2
装订 平装
字数 220
出版时间 2012-08-01
首版时间 2005-04-01
印刷时间 2012-08-01
正文语种
读者对象 青年(14-20岁),普通成人
适用范围
发行范围 公开发行
发行模式 实体书
首发网站
连载网址
图书大类 教育考试-外语学习-英语
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重量 0.276
CIP核字
中图分类号 H319.9
丛书名
印张 8.5
印次 1
出版地 北京
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用纸 普通纸
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出版商国别 CN
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