《碰撞下的跨文化交流(中西文化对比研究)》（作者祝吉芳）主要内容：The reality of our relative backwardness compels us to import a lot from the Westerncountries. Today we learn English， read books about Warren Edward Buffett， wear nikeshoes， drink Coca-Cola， listen to rap songs， drive Mercedes-Benz， and watchHollywood movies. Our higher education tends to be Westernnized， too- emphasizinganalysis， criticism， logic， and formal approaches to problem-solving. What is tragic isthat in spite of the seemingly prevalent westernization in china Westerners report they feeluncertain and uncomfortable in interacting with Chinese and there has been muchcoverage of communication breakdowns. I am convinced that much of this problem stemsfrom lack of mutual understanding of cultural background knowledge， for in reality thecurrent westernization within China is superficial. It is due to this lack that many of ourgood intentions have been misinterpreted in the intercultural communication.
In writing these pages， I have an ambitious goal. I hope I can display to the readerthat most often the cultural differences are just differences of degree， and thatacknowledging the cultural differences will lead one to re-examine his or her ownculture. For this reason， this book is to focus on cultural comparison and contrast andtries to identify cultural differences as well as reasons behind these explicit or hiddendiscrepancies.
《碰撞下的跨文化交流(中西文化对比研究)》适合中西文化研究者阅读。
Part Ⅰ East and West
Unit 1 Why Comparing Clunese and Western Cultures？
Ⅰ.Ancient Civilizations and Cultures
Ⅱ.Cultural Comparative Studies in China
Ⅲ.Imperatives to Compare Chinese and Westem Cultures
Ⅳ.A Note on Some Key Terms
Unit 2 Traditional Characteristics of Chinese and Western Cultures
Ⅰ."There Are All Kinds of Birds When a Forest Gets Large"
Ⅱ.Traditional Chinese Cultural Characteristics
Ⅲ.Traditional Western Cultural Characteristics
Unit 3 Affinities across Cultures
Ⅰ.An Unexpected Affinity
Ⅱ.Reading for More Cultural Affinities
Ⅲ.A Note on Some Key Terms
Part Ⅱ Cultural Differences in Silent Languages
Unit 4 Time
Ⅰ.Time in China and the West
Ⅱ.Two Time Modes
Ⅲ.Past-oriented Societies vs.Future-oriented Societies
Ⅳ.Two Time Orientations
Ⅰ.Spatial Language
Ⅱ.Spatial Language and Culture
Ⅲ.Spatial Language and Life
Ⅳ.Changes We Cannot Afford
Unit 6 Smiles， Nods and Silence
Ⅰ.Smiles in the Intercultural Communication
Ⅱ.Nods
Ⅲ.Silence
Part Ⅲ Cultural Differences in Thinking
Unit 7 Intuitive vs.Logical Thinking
Ⅰ.Definitions of Intuitive and Logical Thinking
Ⅱ.Philosophy and Thinking
Ⅲ.Application of the Two Thinking Modes
Ⅳ.Impact of Thinking Modes on Writings
Ⅴ.Logic in China and Intuition in the West
Urut 8 Dialectical vs.Analytical Reasoning
Ⅰ.Proverb Preferences across Cultures
Ⅱ.Dialectical Reasoning
Ⅲ.Analytical Reasoning
Ⅳ.More about the Two Reasoning Modes
Unit 9 Holistic vs.Atomistic Visions
Ⅰ.A Detention Room Incident .
Ⅱ.Prominent Attributes of Holistic and Analytic Visions
Ⅲ.Vision and Cognition
Part Ⅳ Different Cultural Orientetions
Part Ⅴ Different Cultural Standards
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