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图书 商务英语函电(全国应用型本科商务英语系列规划教材)
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《商务英语函电》的写作特点为:一、将新的商务英语研究成果吸收渗透到教材中;二、强调能力培养,加大技能训练的比重;三、注重语言应用能力的训练,突出相关技巧的指导,尤其是写作能力的指导:四、强调词汇学习的重要性,尤其是商务英语专业词汇的学习,贯穿于整个商务英语函电教学中;五、注重国际商务知识的渗透,将国际贸易基础知识适量加入教材当中,有助于学生对本课程的学习。

本书适合于英语专业的商务英语方向学生、商务英语专业学生以及国际贸易类、经济管理类等专业学生使用。

目录

Unit One Business Letter-Writing and Its Layout

Part One: Teaching Aims and Requirements

Part Two: Study of Business Letter-Writing

Part Three: Notes

Part Four: Exercises

Unit Two Faxes and E-mails

Part One: Teaching Aims and Requirements

Part Two: Study of Fax

Part Three: Study of E-mail

Part Four: Notes

Part Five: Exercises

Unit Three Establishing Business Relations

Part One: Teaching Aims and Requirements

Part Two: Study of Background Knowledge

Part Three: Study of Sample Letters

Part Four: Associative Thinking

Part Five: Exercises

Unit Four Enquiries and Replies

Part One: Teaching Aims and Requirements

Part Two: Study of Background Knowledge

Part Three: Study of Sample Letters

Part Four: Associative Thinking

Part Five: Exercises

Unit Five Offers and Counteroffers

Part One: Teaching Aims and Requirements

Part Two: Study of Background Knowledge

Part Three: Study of Sample Letters

Part Four: Associative Thinking

Part Five: Exercises

Unit Six Letters of Ordering

Part One: Teaching Aims and Requirements

Part Two: Study of Background Knowledge

Part Three: Study of Sample Letters

Part Four: Associative Thinking

Part Five: Exercises

Unit Seven Terms of Payment

Part One: Teaching Aims and Requirements

Part Two: Study of Background Knowledge

Part Three: Study of Sample Letters

Part Four: Associative Thinking

Part Five: Exercises

Unit Eight Shipment

Part One: Teaching Aims and Requirements

Part Two: Study of Background Knowledge

Part Three: Study of Sample Letters

Part Four: Associative Thinking

Part Five: Exercises

Unit Nine Insurance

Part One: Teaching Aims and Requirements

Part Two: Study of Background Knowledge

Part Three: Study of Sample Letters

Part Four: Associative Thinking

Part Five: Exercises

Unit Ten Complaints and Adjustments

Part One: Teaching Aims and Requirements

Part Two: Study of Background Knowledge

Part Three: Study of Sample Letters

Part Four: Associative Thinking

Part Five: Exercises

Unit Eleven Sales Letters

Part One: Teaching Aims and Requirements

Part Two: Study of Background Knowledge

Part Three: Study of Sample Letters

Part Four: Associative Thinking

Part Five: Exercises

Unit Twelve Common Business Documentation

Part One: Teaching Aims and Requirements

Part Two: Study of Background Knowledge

Part Three: Study of Commercial Invoice

Part Four: Associative Thinking

Part Five: Exercises

Unit Thirteen Contract

Part One: Teaching Aims and Requirements

Part Two: Study of Background Knowledge

Part Three: Study of Sample Contract

Part Four: Associative Thinking

Part Five: Exercises

Bibliography

文摘

标签
缩略图
书名 商务英语函电(全国应用型本科商务英语系列规划教材)
副书名
原作名
作者 李蕾
译者
编者
绘者
出版社 对外经济贸易大学出版社
商品编码(ISBN) 9787566301185
开本 16开
页数 321
版次 1
装订 平装
字数 417
出版时间 2011-09-01
首版时间 2011-09-01
印刷时间 2011-09-01
正文语种
读者对象 普通青少年,研究人员,普通成人
适用范围
发行范围 公开发行
发行模式 实体书
首发网站
连载网址
图书大类 教育考试-外语学习-英语
图书小类
重量 0.406
CIP核字
中图分类号 H315
丛书名
印张 20.75
印次 1
出版地 北京
230
185
13
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用纸 普通纸
是否注音
影印版本 原版
出版商国别 CN
是否套装 单册
著作权合同登记号
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定价
印数 5000
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