《商务英语函电》的写作特点为:一、将新的商务英语研究成果吸收渗透到教材中;二、强调能力培养,加大技能训练的比重;三、注重语言应用能力的训练,突出相关技巧的指导,尤其是写作能力的指导:四、强调词汇学习的重要性,尤其是商务英语专业词汇的学习,贯穿于整个商务英语函电教学中;五、注重国际商务知识的渗透,将国际贸易基础知识适量加入教材当中,有助于学生对本课程的学习。
本书适合于英语专业的商务英语方向学生、商务英语专业学生以及国际贸易类、经济管理类等专业学生使用。
图书 | 商务英语函电(全国应用型本科商务英语系列规划教材) |
内容 | 编辑推荐 《商务英语函电》的写作特点为:一、将新的商务英语研究成果吸收渗透到教材中;二、强调能力培养,加大技能训练的比重;三、注重语言应用能力的训练,突出相关技巧的指导,尤其是写作能力的指导:四、强调词汇学习的重要性,尤其是商务英语专业词汇的学习,贯穿于整个商务英语函电教学中;五、注重国际商务知识的渗透,将国际贸易基础知识适量加入教材当中,有助于学生对本课程的学习。 本书适合于英语专业的商务英语方向学生、商务英语专业学生以及国际贸易类、经济管理类等专业学生使用。 目录 Unit One Business Letter-Writing and Its Layout Part One: Teaching Aims and Requirements Part Two: Study of Business Letter-Writing Part Three: Notes Part Four: Exercises Unit Two Faxes and E-mails Part One: Teaching Aims and Requirements Part Two: Study of Fax Part Three: Study of E-mail Part Four: Notes Part Five: Exercises Unit Three Establishing Business Relations Part One: Teaching Aims and Requirements Part Two: Study of Background Knowledge Part Three: Study of Sample Letters Part Four: Associative Thinking Part Five: Exercises Unit Four Enquiries and Replies Part One: Teaching Aims and Requirements Part Two: Study of Background Knowledge Part Three: Study of Sample Letters Part Four: Associative Thinking Part Five: Exercises Unit Five Offers and Counteroffers Part One: Teaching Aims and Requirements Part Two: Study of Background Knowledge Part Three: Study of Sample Letters Part Four: Associative Thinking Part Five: Exercises Unit Six Letters of Ordering Part One: Teaching Aims and Requirements Part Two: Study of Background Knowledge Part Three: Study of Sample Letters Part Four: Associative Thinking Part Five: Exercises Unit Seven Terms of Payment Part One: Teaching Aims and Requirements Part Two: Study of Background Knowledge Part Three: Study of Sample Letters Part Four: Associative Thinking Part Five: Exercises Unit Eight Shipment Part One: Teaching Aims and Requirements Part Two: Study of Background Knowledge Part Three: Study of Sample Letters Part Four: Associative Thinking Part Five: Exercises Unit Nine Insurance Part One: Teaching Aims and Requirements Part Two: Study of Background Knowledge Part Three: Study of Sample Letters Part Four: Associative Thinking Part Five: Exercises Unit Ten Complaints and Adjustments Part One: Teaching Aims and Requirements Part Two: Study of Background Knowledge Part Three: Study of Sample Letters Part Four: Associative Thinking Part Five: Exercises Unit Eleven Sales Letters Part One: Teaching Aims and Requirements Part Two: Study of Background Knowledge Part Three: Study of Sample Letters Part Four: Associative Thinking Part Five: Exercises Unit Twelve Common Business Documentation Part One: Teaching Aims and Requirements Part Two: Study of Background Knowledge Part Three: Study of Commercial Invoice Part Four: Associative Thinking Part Five: Exercises Unit Thirteen Contract Part One: Teaching Aims and Requirements Part Two: Study of Background Knowledge Part Three: Study of Sample Contract Part Four: Associative Thinking Part Five: Exercises Bibliography 文摘 |
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书名 | 商务英语函电(全国应用型本科商务英语系列规划教材) |
副书名 | |
原作名 | |
作者 | 李蕾 |
译者 | |
编者 | |
绘者 | |
出版社 | 对外经济贸易大学出版社 |
商品编码(ISBN) | 9787566301185 |
开本 | 16开 |
页数 | 321 |
版次 | 1 |
装订 | 平装 |
字数 | 417 |
出版时间 | 2011-09-01 |
首版时间 | 2011-09-01 |
印刷时间 | 2011-09-01 |
正文语种 | 英 |
读者对象 | 普通青少年,研究人员,普通成人 |
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发行范围 | 公开发行 |
发行模式 | 实体书 |
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图书大类 | 教育考试-外语学习-英语 |
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重量 | 0.406 |
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中图分类号 | H315 |
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印张 | 20.75 |
印次 | 1 |
出版地 | 北京 |
长 | 230 |
宽 | 185 |
高 | 13 |
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媒质 | 图书 |
用纸 | 普通纸 |
是否注音 | 否 |
影印版本 | 原版 |
出版商国别 | CN |
是否套装 | 单册 |
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印数 | 5000 |
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安全警示 | 适度休息有益身心健康,请勿长期沉迷于阅读小说。 |
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