本教材选题多样化、内容丰富，基本涵盖了当代工商管理课程的主要理论，例如，企业发展战略管理理论、市场营销管理理论、人力资源管理理论、生产和经营管理理论和财务管理理论等。全书共分为29个章节，即29个课题。每一个课题后面大都编有一个小的案例，供同学们将理论与实际更紧密的结合起来，提高学习的兴趣和实用性。另外，每一章节都附有一些关键术语的汉语注释，最后一章附有一套自我测验的试题，以便授课教师和学习者自学时参考之用。

本书适合于如下几个方面的本、专科或培训教学或学习之用：各类国际经济贸易、金融、法学、商务管理等借助英语学习专业课的教程或选修教材；各类继续教育或公开学院有关课程的教学或参考学习用书；EMBA学习教材或参考书；企事业单位在职培训英语课程或学习书籍。

Preface

Introduction

Topic 1 Business Activity(1)

Topic 2 Business Activity(2)

Topic 3 Business Objectives

Topic 4 Business Decision Making

Topic 5 Strategy and Strategic Planning

Topic 6 Business Analysis Models

Topic 7 Competition and Business

Topic 8 Globalization and B usiness

Topic 9 Marketing(1)

TopiC 10 Marketing(2)

Topic 11 Marketing(3)

Topic 12 Marketing(4)

Topic 13 Financial Management：Sources of Funds

Topic 14 Financial Management：Uses of Funds

Topic 15 HR Management：Business Organization and Organizational Structures

Topic 16 HR Management：Motivation

Topic 17 HR Management：Financial Rewards

Topic 18 HR Management：Non—financial Rewards

Topic 19 Management and Leadership

Topic 20 HR Management：Recruitment

Topic 21 Communication in Business(1)

Topic 22 Communication in Business(2)

Topic 23 HR Management：Groups in Business

Topic 24 HR Management：Managing Teams

Topic 25 Strategic HRM

Topic 26 The Management of Change

Topic 27 Methods of Production

Topic 28 Total Quality Management(TQM)

Topic 29 Mergers and Takeovers

A Sample of Test Paper