In the 21st Century when choice is taken for granted, consumers demand creative and unique shopping venues. For savvy concept shop owners, it's 'experience design' or concept design that makes the difference between success and failure. The examples presented in Fashion Decor reveal the passion and innovation of designers in every detail, from a store logo constructed from a cascade of hanging crystals to an abstract tree sculpted out of plastic pipes, all are intended to awe and attract customers. Included are the Camper Shop and Diesel Denim Gallery, plus a host of other masterful projects created for Marni, Stussy, Alberto Ferretti, Issey Miyake, Swarovski and Nike. Featured contributors include international architecture and design giants such as Pentagram (UK), Tokuijin Yoshioka Design (Japan), Universal Design Studio (UK/Australia), Marcel Wanders (Netherlands), and Studio Arthur Casas (Brazil). All are accompanied by detailed floor plans.