Great fashion does not exist in a vacuum. It must be relevant to the needs of the intended wearer, whether economic, seasonal, aesthetic or temporal. It must also tell a story. Beneath every work of art lies a spark of inspiration, and couture is no exception. Today's art directors delve into this tinder, igniting hidden worlds through the subtle use of styling and photographic imagery. Sources are drawn from popular culture to iconic art and literature to provide a myriad of settings both mythic and surreal. By nature these creatives are masters of balance, amplifying a designer's vision to convey, but not compete with the true essence of a piece. With a primary focus on fashion photography, Mastermind features the work of 30 of today's most cutting edge art directors, fashion stylists and photographers. The highly individual nature of the projects showcased is expressive of the incredible talents at work in this industry. Includes interviews and production notes.

MADAME PERIPETIE

ROBERT G.BRTHOLOT

ELENE USDIN

FEDERICO CABRERA

KAZUYA GOAN

JESS BONHAM

NAM

LE CREATIVE SWEATSHOP

ANTHONY MAULE

ALVARO VILLARRUBIA

YUNI YOSHIDA

LAETITIA BICA

DANIEL BOLLIGER

AMBER ISABEL

KYRIAKOS+KOLETTE

ERWIN OLAF

JEFFREY WANG,BLANQ

SUZIE Q+LEO SIBONI

OSAMU YOKONAMI

ANOUSH ABRAR&AIMEE HOVING

CHEN MAN

RUS ANSON

EUGENIO RECUENCO