这本《当代国际商务函电》由杨晋主编,将现代英美沟通理念和方法融人英语语言的学习中,尤其是每课加入的“优化沟通效果”(communication for Results),意在使学生和读者领悟现代英美职业人员的思维习惯、表达方式、沟通语气,并增强英语语感。另外,意在使学生不仅能够表达出意思,而且懂得如何表达才能达到预期的效果。
图书 | 当代国际商务函电 |
内容 | 编辑推荐 这本《当代国际商务函电》由杨晋主编,将现代英美沟通理念和方法融人英语语言的学习中,尤其是每课加入的“优化沟通效果”(communication for Results),意在使学生和读者领悟现代英美职业人员的思维习惯、表达方式、沟通语气,并增强英语语感。另外,意在使学生不仅能够表达出意思,而且懂得如何表达才能达到预期的效果。 内容推荐 这本《当代国际商务函电》由杨晋主编,讲授当今信息时代国际商务沟通的理念及其在具体涉外商务信函写作和沟通中的应用。结合典型国际商务和职业场合案例,系统讲解高效商务沟通的方式、技巧和信函写作。课文内容举一反三、实用性强。《当代国际商务函电》适用于双语教学、英语教学以及有一定英语基础的专业人士自学。 目录 Lesson One The Principles of Effective Business Communication 1. Express ideas clearly 2. Keep the message concise 3. Adopt a reader-focused approach 4. Get the right tone and style 5. Have a good command of English 6. Have a good command of business knowledge New Words and Phrases Notes Exercises Lesson Two Selection of Media 1. Introduction 2. Communication media 3. Communication etiquette 4. Considerations in media selection Abbreviation for Internet Communication Smiley for Internet Communication New Words and Phrases Notes Exercises Lesson Three The Parts and Formats of Business Correspondence (Ⅰ) 1. Introduction 2. Structure of business letters 3. Format of business letters 4. Example letters 5. Format of envelopes New Words and Phrases Notes Exercises Lesson Four The Parts and Formats of Business Correspondence (Ⅱ) 1. Interoffice memorandum 2. Fax 3. E-mai 4. Website New Words and Phrases Notes Exercises Lesson Five Resume 1. Introduction 2. Writing strategy 3. Communication for results 4. Formats and examples of a resume 5. Telephone conversation for interview announcement New Words and Phrases Notes Useful Expressions Exercises Lesson Six Application Letter 1. Introduction 2. Writing strategy 3. Communication for results 4. Example letters 5. Telephone conversation New Words and Phrases Notes Useful Expressions Exercises Lesson Seven Establishing Business Relations 1. Introduction 2. Writing strategy 3. Communication for results 4. Example letters 5. Telephone conversation New Words and Phrases Notes Useful Expressions Exercises Lesson Eight Status Inquiry 1. Introduction 2. Writing strategy 3. Communication for results 4. Example letters 5. Telephone conversation New Words and Phrases Notes Useful Expressions Exercises lesson Nine Product Inquiry and Reply 1. Introduction 2. Writing strategy 3. Communication for results 4. Example letters 5. Telephone conversation New Words and Phrases Notes Useful Expressions Exercises Lesson Ten Offer, Counter-Offer and Order 1. Introduction 2. Writing strategy 3. Communication for results 4. Example letters 5. Telephone conversation New Words and Phrases Notes Useful Expressions Exercises Lesson Eleven Payment Terms 1. Introduction 2. Writing strategy 3. Communication for results 4. Example letters 5. Telephone conversation New Words and Phrases Notes Useful Expressions Exercises Lesson Twelve Payment by Letter of Credit Part Ⅰ Urging Establishment of L/C 1. Introduction 2. Writing strategy 3. Communication for results 4. Examp|e letters New Words and Phrases Notes Useful Expressions Part Ⅱ Amendment of Letter of Credit 1. Introduction 2. Writing strategy 3. Communication for results 4. Example letters New Words and Phrases Notes Useful Expressions Part Ⅲ Extension of Letter of Credit 1. Introduction 2. Writing strategy 3. Communication for results 4. Example letters 5. Telephone conversation New Words and Phrases Notes Useful Expressions Exercises Lesson Thirteen Packing and Shipping Mark 1. Introduction 2. Communication for results 3. Example letters 4. Telephone conversation New Words and Phrases Notes Useful Expressions Exercises Lesson Fourteen Shipment 1. Introduction 2. Writing strategy 3. Communication for results 4. Example letters 5. Telephone conversation New Words and Phrases Notes Useful Expressions Exercises Lesson Fifteen Insurance 1. Introduction 2. Writing strategy 3. Communication for results 4. Example letters 5. Telephone conversation New Words and Phrases Notes Useful Expressions Exercises Lesson Sixteen Complaints and Claims 1. Introduction 2. Writing strategy 3. Communication for results 4. Example letters 5. Telephone conversation New Words and Phrases Notes Useful Expressions Exercises Lesson Seventeen Adjustment to Claims 1. Introduction 2. Writing strategy 3. Communication for results 4. Example letters 5. Telephone conversation New Words and Phrases Notes Useful Expressions Exercises Lesson Eighteen Sales Promotion 1. Introduction 2. Writing strategy 3. Communication for results 4. Example letters 5. Telephone conversation New Words and Phrases Notes Useful Expreeions Exercises Lesson Nineteen Business Report 1. Introduction 2. Writing strategy 3. Communication for results 4. Example reports New Words and Phrases Notes Useful Expressions Exercises Lesson Twenty Business Contracts and Agreements 1. Introduction 2. Writing strategy 3. Communication for results 4. Example contracts New Words and Phrases Notes Useful Expressions Exercises Key to the Exercises Reference |
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缩略图 | ![]() |
书名 | 当代国际商务函电 |
副书名 | |
原作名 | |
作者 | 杨晋 |
译者 | |
编者 | |
绘者 | |
出版社 | 天津大学出版社 |
商品编码(ISBN) | 9787561841822 |
开本 | 16开 |
页数 | 273 |
版次 | 1 |
装订 | 平装 |
字数 | 443 |
出版时间 | 2011-10-01 |
首版时间 | 2011-10-01 |
印刷时间 | 2011-10-01 |
正文语种 | 英 |
读者对象 | 普通青少年,普通成人 |
适用范围 | |
发行范围 | 公开发行 |
发行模式 | 实体书 |
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图书大类 | 教育考试-外语学习-英语 |
图书小类 | |
重量 | 0.396 |
CIP核字 | |
中图分类号 | H315 |
丛书名 | |
印张 | 17.75 |
印次 | 1 |
出版地 | 天津 |
长 | 259 |
宽 | 184 |
高 | 11 |
整理 | |
媒质 | 图书 |
用纸 | 普通纸 |
是否注音 | 否 |
影印版本 | 原版 |
出版商国别 | CN |
是否套装 | 单册 |
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定价 | |
印数 | 4000 |
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安全警示 | 适度休息有益身心健康,请勿长期沉迷于阅读小说。 |
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