杨燕等编著的《新编旅游英语教程(附光盘第2版21世纪高等院校旅游管理精品教材)》的内容生动、题材广泛,书中内容主要涉及旅行社、旅游饭店、航空运输、旅游历史地理、国内外著名旅游名胜古迹、中外文化习俗等多个领域多个方面的相关知识,及时地向学生传递了相关知识信息。
图书 | 新编旅游英语教程(附光盘第2版21世纪高等院校旅游管理精品教材) |
内容 | 编辑推荐 杨燕等编著的《新编旅游英语教程(附光盘第2版21世纪高等院校旅游管理精品教材)》的内容生动、题材广泛,书中内容主要涉及旅行社、旅游饭店、航空运输、旅游历史地理、国内外著名旅游名胜古迹、中外文化习俗等多个领域多个方面的相关知识,及时地向学生传递了相关知识信息。 目录 Unit One Text A Travel as an Industry Text B The Vacation and Leisure Traveler Practical Writing: Notice ( 1 ) Supplementary Reading Basic Approaches to the Study of Tourism (1) Unit Two Text A What is Tourism? Text B The Study of Tourism Practical Writing : Notice (2) Supplementary Reading Basic Approaches to the Study of Tourism (2) Unit Three Text A Globalization and the Tourism Industry Text B Globalization and a New Type of Tourist Practical Writing : Letter Writing ( 1 ) Supplementary Reading Insecurity, Risks and Crises in Tourism Unit Four Text A Cultural Tourism Text B Cultural Effects of Tourism Practical Writing : Letter Writing (2) Supplementary Reading Different Types of Tourism Unit Five Text A Hospitality Resources Text B What Is Hospitality Management? Practical Writing: Invitation Card Writing Supplementary Reading Ecotourism Unit Six Text A The Airline Industry Text B The Motorcoach Industry Practical Writing: Reservation Letter Supplementary Reading Impact of Tourism on Employment Unit Seven Text A The Food Service Industry Text B Junk Food and a Hectic Pace Practical Writing: Letter of Confirmation Supplementary Reading Early Food Services Unit Eight Text A Future Trends in Tourism Text B The Arrival of Heritage Tourism Practical Writing: Letter of Application Supplementary Reading Are We There Yet? Unit Nine Text A Recreation Text B Casinos and Gaming Practical Writing : R6sum6 Supplementary Reading The Walt Disney Company Unit Ten Text A The Language of Tourism Text B Attractions Practical Writing: Thank-you Letter Supplementary Reading Entertainment and Shopping Unit Eleven Text A Types of Travel Agencies Text B Travel Agency Organizations Practical Writing: Complaints Supplementary Reading The World Tourism Organization Unit Twelve Text A The Channels of Distribution Text B Specialty Channelers Practical Writing: Letters of Inquiry or Request Supplementary Reading Establish a Promotional Mix for Travel Intermediaries Unit Thirteen Text A Special Segments of Business Travel Text B Incentive Travel & Convention/Meeting Planners Practical Writing: Welcome Speech Supplementary Reading Tour Wholesalers and Operators Unit Fourteen Text A Studying Tourist Behavior Text B Behavior of Individual Customers Practical Writing : Advertisement Supplementary Reading Bright Future for Travel Agents Unit Fifteen Text A Why is Demand Important? Text B Market Potential Analysis Practical Writing: Business Reports Supplementary Reading Mass-Market Tourism Unit Sixteen Text A Life-Seeing Tourism Text B Improvement in Educational and Cultural Content of Tourism Practical Writing: Hotel Reservation Agreement Supplementary Reading Types of Destinations--Travel Experiences -- References |
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书名 | 新编旅游英语教程(附光盘第2版21世纪高等院校旅游管理精品教材) |
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原作名 | |
作者 | 杨燕//潘惠霞 |
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出版社 | 东北财经大学出版社 |
商品编码(ISBN) | 9787565412271 |
开本 | 16开 |
页数 | 231 |
版次 | 2 |
装订 | 平装 |
字数 | 301 |
出版时间 | 2013-08-01 |
首版时间 | 2013-08-01 |
印刷时间 | 2013-08-01 |
正文语种 | 英 |
读者对象 | 普通青少年,研究人员,普通成人 |
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发行范围 | 公开发行 |
发行模式 | 实体书 |
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图书大类 | 教育考试-外语学习-英语 |
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重量 | 0.358 |
CIP核字 | 2013148719 |
中图分类号 | H31 |
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印张 | 15 |
印次 | 4 |
出版地 | 辽宁 |
长 | 238 |
宽 | 168 |
高 | 10 |
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媒质 | 图书 |
用纸 | 普通纸 |
是否注音 | 否 |
影印版本 | 原版 |
出版商国别 | CN |
是否套装 | 单册 |
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安全警示 | 适度休息有益身心健康,请勿长期沉迷于阅读小说。 |
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