Chapter 1 Introduction
1.1 Background of the Present Research
1.2 Rationales for the Present Research
1.3 Objectives of the Present Research
1.4 Outline of the Book
Chapter 2 Literature Review
2.1 Introduction
2.2 Cognitive Approaches to Metaphor
2.3 Discourse Approaches to Metaphor
2.4 Metaphorical Representation
2.5 Metaphorical Representation in Economic and Business Discourse
2.6 Summary
Chapter 3 A Proposed Theoretical Framework for the Present Research
3.1 Introduction
3.2 Theoretical Foundations for the Proposed Model
3.3 The Proposed Theoretical Framework
3.4 Summary
Chapter 4 Methodology
4.1 Introduction
4.2 Data Collection
4.3 Identification of Metaphorical Expressions
4.4 Categorization of Metaphorical Expressions
4.5 Analytical Procedures of the Research
Chapter 5 Analysis of Frequent Common Metaphorical Patterns
5.1 The Overview of Metaphorical Patterns
5.2 Representation of Olympic Economy as a Living Organism
5.3 Representation of Olympic Economy as a Journey
5.4 Representation of Olympic Economy as Sports and Games
5.5 Representation of Olympic Economy as a War
5.6 Summary
Chapter 6 Analysis of Less Frequent Common Metaphorical Patterns
6.1 Representation of Olympic Economy as a Machine
6.2 Representation of Olympic Economy as a Physical Environmental Phenomenon
6.3 Representation of Olympic Economy as a Building
6.4 Representation of Olympic Economy as a Performance
6.5 Representation of Olympic Economy as Natural Resources
6.6 Summary
Chapter 7 Analysis of Particular Metaphorical Patterns
7.1 Particular Metaphorical Patterns in Chinese Discourse
7.2 Particular Metaphorical Patterns in English Discourse
7.3 Summary
Chapter 8 Discussion
8.1 Shared Mental Model of Olympic Economy
8.2 Differences in the Mental Model of Olympic Economy
8.3 Summary
Chapter 9 Conclusion
9.1 Major Findings of the Present Study
9.2 Implications of This Study
9.3 Limitations and Suggestions for Further Studies
References
