首页  软件  游戏  图书  电影  电视剧

请输入您要查询的图书:

 

图书 实用商务英语教程(大学英语后续课系列教材)
内容
编辑推荐

作为选修课教材,本书在编排设计上不仅广泛听取了本课程一线任课教师的意见,也考虑了来自学生的需求反馈,努力在各方面做到既适应作为一门课程的课堂教学的要求又能满足应试备考的需要。本书的宗旨是讲解简明扼要、突出实用,材料务求经典,注重精讲多练,使教师用起来方便顺手,学生用起来切实有效,从而得到最大的收获。

杨盈、郭虹宇主编的《实用商务英语教程》根据选修课学时的数量,将内容分为八章。每一章的内容大致需要三到四个课时,在材料上略有余量,教师可根据实际情况处理。全书以Susan’s Journal作为主线,贯穿Apply for a job,Get Hired,Get Promoted,Meet a New Customer,Get the Best Deal,Succeed in Making a Deal,Develop New Sales和Problem Solving八大主题。每个单元围绕主题,分为Leading—in,Hot Words,Intensive Reading,Supplementary Reading,Listening&Speaking,Appliedwriting,Cultural Tips及Case study八个板块。本书集时代性、实用性、新颖性于一体,将商务知识介绍、英语语言练习、跨文化知识引入、商务案例分析等商务沟通基本技能融为一体,旨在培养学生在跨文化商务语境下用英语沟通、协调和解决问题的能力。

目录

Unit 1 Apply for a Job

 A. Lead-in: Susan's Journal (1) Applying for a Job

 B. Hot Words

 C. Intensive Reading: How to Apply for a Job

 D. Supplementary Reading

 E. Listening & Speaking

 F. Applied Writing

 G. Cultural Tips: Interviewing Across Cultures

 H. Case Study: Akiyama's Job Interview in an American Chemical Company

Unit 2 Get Hired

 A. Lead-in: Susan's Journal (2) Working as a Sales Assistant

 B. Hot Words

 C. Intensive Reading: Job Description of Sales Assistants

 D. Supplementary Reading: How to Describe Products/Services

 E. Listening&Speaking

 F. Applied Writing

 G. Cultural Tips: Cultural Awareness in the Multicultural Workplace

 H. Case Study: How Much Is Hard Work?

Unit 3 Get Promoted

 A. Lead-in: Susan's Journal (3) Sales Executive: A Long Way to Go

 B. Hot Words

 C. Intensive Reading: Keeping Your Sales Team Motivated

 D. Supplementary Reading: How to Turn a Group into a Team

 E. Listening&Speaking

 F. Applied Writing

 G. Cultural Tips: Collectivism vs. Individualism in the Workplace

 H. Case Study: A Meeting in Mexico

Unit 4 Meet a New Customer

 A. Lead-in: Susan's Journal (4) : Meeting a New Customer

 B. Hot Words

 C. Intensive Reading: Meeting a New Customer

 D. Supplementary Reading

 E. I.istening&Speaking

 F. Applied Writing

 G. Cultural Tips: Interviewing Across Cultures

 H. Case Study: Take You to Understand ABC Company

Unit 5 Get the Best Deal

 A. Lead-in: Susan's Journal (5) : To Get the Best Deal. It's Skillful!

 B. Hot Words

 C. Intensive Reading: Common Business Negotiation Style

 D. Supplementary Reading: Top 10 Effective Negotiation Skills

 E. Listening&Speaking

 F. Applied Writing

 G. Cultural Tips: Negotiating in China

 H. Case Study: Who Has the Final Say in Negotiations

Unit 6 Succeed in Making a Deal

 A. Lead-in: Susan's Journal (6) : Here Comes the First Contract!

 B. Hot Words

 C. Intensive Reading: How to Write a Business Contract

 D. Supplementary Reading

 E. Listening&Speaking

 F. Applied Writing

 G. Cultural Tips: Interviewing Across Cultures

 H. Case Study: Business is Business

Unit 7 Develop New Sales Strategies

 A. Lead-in: Suan's Journal (7) We Need Updating! We Need Innovation!

 B. Hot Words

 C. Intensive Reading

 D. Supplementary Reading

 E. Listening&Speaking

 F. Applied Writing ~

 G. Cultural Tips: How to Cross Cultural Barriers in International Marketing

 H. Case Study: Finding an Interested Buyer

Unit 8 Problem Solving

 A. Lead in: Susan's Journal (8) Get problems solved, now or never

 B. Hot Words

 C. Intensive Reading: Problems in Business Communication

 D. Supplementary Reading:Problem Solving Skills Training in the Workplace

 E. Listening&Speaking

 F. Applied Writing

 G. Cultural Tips: Communication Barriers Due to Cultural Diversity

 H. Case Study: Is She a Harsh and Pushy Boss?

标签
缩略图
书名 实用商务英语教程(大学英语后续课系列教材)
副书名
原作名
作者 杨盈//郭虹宇
译者
编者
绘者
出版社 浙江工商大学出版社
商品编码(ISBN) 9787517801702
开本 16开
页数 129
版次 1
装订 平装
字数 205
出版时间 2013-12-01
首版时间 2013-12-01
印刷时间 2013-12-01
正文语种
读者对象 普通成人
适用范围
发行范围 公开发行
发行模式 实体书
首发网站
连载网址
图书大类 教育考试-外语学习-英语
图书小类
重量 0.262
CIP核字 2013307922
中图分类号 H31
丛书名
印张 8.75
印次 1
出版地 浙江
230
185
8
整理
媒质 图书
用纸 普通纸
是否注音
影印版本 原版
出版商国别 CN
是否套装 单册
著作权合同登记号
版权提供者
定价
印数
出品方
作品荣誉
主角
配角
其他角色
一句话简介
立意
作品视角
所属系列
文章进度
内容简介
作者简介
目录
文摘
安全警示 适度休息有益身心健康,请勿长期沉迷于阅读小说。
随便看

 

兰台网图书档案馆全面收录古今中外各种图书,详细介绍图书的基本信息及目录、摘要等图书资料。

 

Copyright © 2004-2025 xlantai.com All Rights Reserved
更新时间:2025/5/17 22:45:36