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图书 新编商务英语<第二版>听力教程(附光盘4全国高等院校商务英语精品教材)
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由沈爱珍编著的《新编商务英语<第二版>听力教程(附光盘4全国高等院校商务英语精品教材)》第四册,共15个单元及期中、期末两篇测试题。每单元由4个部分组成:前3个部分的内容涉及求职、合同、合作、信息、金融、企业文化、经营与管理、市场与营销等各类商务活动,其中第一、第二部分拟用于课堂教学,第三部分可用作课外练习,教师和学生可根据教学实际灵活使用。第四部分为幽默故事,旨在活跃教学气氛、增强趣味性的同时,帮助学生增强语感,提高听力。

目录

Unit 1

Part I

A. Brokers

B. A Product Manager

Part II

A. Relationships with Different Kinds of People

B. Relationships Between the Employees

Part III

A. Accountant

B. How to Be a Successful Businessman

Part IV The World of Humor

Unit 2

Part I

A. Contract Law and Warranty

B. Trademark, Patent and Agency Law

Part II

A. Oral Contracts

B. How to Write Effective Business Contracts

Part III

A. Talking About the Contract

B. Hire a Personal Lawyer

Part IV The World of Humor

Unit 3

Part I

A. Partnership

B. Corporate Chains

Part II

A. Join the NW Business Partnership

B. Creating a Winning Business Partnership

Part III

A. Health Partnership

B. Joint Venture

Part IV The World of Humor

Unit4

Part I

A. Corporations

B. The Modem Corporation

Part II

A. Types of Business Organizations ( I )

B. Types of Business Organizations ( II )

Part III

A. Tips to Make an Organization

B. Transnational Corporations

Part IV The World of Humor

Unit 5

Part I

A. Management

B. Business Administration

Part II

A. Business Practice

B. Which One Is More Profitable?

Part HI

A. The Need for a Strategic Plan

B. Workers'''' Role

Part IV The World of Humor

Unit 6

Part I

A. Information Technology ( I )

B. Information Technology ( II )

Part II

A. Information Security

B. Different Types of IT Industry Jobs

Part III

A. The E-marketing

B. Information Needs

Part IV The World of Humor

Unit 7

Part I

A. Marketing

B. Customer Service

Part II

A. Marketing Approaches ( | )

B. Marketing Approaches ( II )

Part III

A. Elements of the Marketplace

B. Cross-cultural Marketing

Part IV The World of Humor

Unit 8

Part I

A. Supply and Demand

B. Competition

Part II

A. Business Competition ( I )

B. Business Competition ( lI )

Part III

A. What Is an Internal Company Analysis?

B. Internal Business Analysis

Part IV The World of Humor

Test One

Part I

Part II

Part III

Part IV

Unit 9

Part I

A. Other Financial Institutions

B. What Is a Central Bank?

Part II

A. Standard Chartered Bank

B. Banking Support for Small Business

Part III

A. J.P. Morgan

B. Finalizing a Plan

Part IV The World of Humor

Unit 10

Part I

A. Seven Management Principles of an Industrialist Group

B. Roles of General Managers

Part II

A. Business Management

B. Taking Responsibility During the Recession

Part III

A. Green Cars

B. Environmental Protection

Part IV The World of Humor

Unit 11

Part I

A. Understanding Cultural Differences

B. Business Culture

Part II

A. The Globalization Paradox

B. Japanese Communication Styles

Part III

A. Customs, Etiquette and Protocol

B. Global Business and Local Cultures

Part IV The World of Humor

Unit 12

Part I

A. Dell Computer Turns Customer Satisfaction into Profits ( I ) ...

B. Dell Computer Turns Customer Satisfaction into Profits ( 1] ) ...

Part II

A. Swatch —— A Successful Story

B. Personal Life Style and the Purchasing Process

Part III

A. Ice Cream Profits Melt Away

B. Domestic DVD Makers Urged to Pay Fees

Part IV The World of Humor

Unit 13

Part I

A. Job Hunting

B. Successful Job Interview

Part II

A. Writing Your Resume

B. Improving Your Communicating Skills

Part III

A. Finding a Job Abroad

B. How Can Graduates Get Jobs

Part IV The World of Humor

Unit 14

Part I

A. Trade Policy

B. Balance of Trade

Part II

A. Trade Protectionism in U.S. Takes on New Features

B. Chinese Minister Calls for Fight Against Trade Protectionism

Part III

A. Japan Trade Talks Are Under Way

B. Art Paper May Cost More

Part IV The World of Humor

Unit 15

Part I

A. Brakes on Fakes ( I )

B. Brakes on Fakes ( II )

Part II

A. Pawnshop Trade Boosted

B. Arabian Matchmakers: Flourishing Business

Part III

A. World''''s Top Chefs Cook up Culinary Summit

B. Nuclear Plant Gone to Weeds

Part IV The World of Humor

Test Two

Part I

Part II

Part III

Part IV

标签
缩略图
书名 新编商务英语<第二版>听力教程(附光盘4全国高等院校商务英语精品教材)
副书名
原作名
作者 沈爱珍
译者
编者
绘者
出版社 高等教育出版社
商品编码(ISBN) 9787040367485
开本 16开
页数 121
版次 2
装订 平装
字数 212
出版时间 2013-05-01
首版时间 2005-07-01
印刷时间 2013-05-01
正文语种
读者对象 青年(14-20岁),普通成人
适用范围
发行范围 公开发行
发行模式 实体书
首发网站
连载网址
图书大类 教育考试-外语学习-英语
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重量 0.264
CIP核字
中图分类号 H319.9
丛书名
印张 8.25
印次 1
出版地 北京
255
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出版商国别 CN
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