图书 | 外贸电子邮件写作 |
内容 | 作者简介 陈延晶,女,经济学博士,毕业于对外经济贸易大学国际贸易专业。有多年外贸工作经验,现就职于高校,主讲国际商务及外贸函电写作等专业课程。曾在海内外经济学期刊上发表多篇学术论文,并出版学术专著。 目录 Part 1 Outline of Foreign Trade Correspondence 1.Traditional Foreign Trade Letters 1.1 Vocabulary 1.2 Format 1.3 Components 2.Modern Foreign Trade E-communication 2.1 Vocabulary 2.2 Layouts of E-communication Tools 2.3 Components of E - mail 2.4 Writing Styles 2.5 Do's and Don'ts Part 2 First Contact 3.Develop Clients 3.1 Vocabulary 3.2 Need-to-know and Writing Tips 3.3 □1 First Contact Customer after Fair 3.4 □2 Reply to General Inquiry from New Buyer 3.5 □1 First Contact Customer from Internet 3.6 □2 Ask for Samples 3.7 □3 Sample Fees Required 3.8 Sentence Database 3.9 Exercises 4.Contact Suppliers 4.1 Vocabulary 4.2 Need-to-know and Writing Tips 4.3 □l First Contact Supplier for Market Quotation 4.4 First Contact Supplier for Necessary Information 4.5 □2 Reply to Promotional Letter by Specific Inquiry 4.6 □1 RFQ for a Single Product 4.7 □l RFQ for Goods on Inquiry Sheet 4.8 Sentence Database 4.9 Exercises 5.Quote or Offer 5.1 Vocabulary 5.2 Need-to-know and Writing Tips 5.3 □6 Quote for a Single Product 5.4 □3 Enumerate Prices by the Form of List 5.5 □2 Make a Non-firm Offer 5.6 □2 Make a Firm Offer 5.7 □2 Enclose Offer Sheet 5.8 Sentence Database 5.9 Exercises Part 3 Negotiation 6.Price Bargain 6.1 Vocabulary 6.2 Need-to-know and Writing Tips 6.3 □4 Guide to Bid 6.4 □5 Negotiate Total Price 6.5 □5 Negotiate Discount 6.6 □6' Deal off 6.7 □3 Negotiate Unit Price 6.8 □3 Make a Firm Counter-offer 6.9 □7Negotiate Price by IM 6.10 Sentence Database 6.11 Exercise 7.Negotiate Payment 7.1 Vocabulary 7.2 Need-to-know and Writing Tips 7.3 □6 Buyer Asks for C.B.D.and Seller Accepts 7.4 □6' Seller Asks for C.W.O.and Buyer Rejects 7.5 □4 Buyer Proposes D/P 7.6 □5 Seller Accepts D/P at Sight 7.7 □4 Propose More Down Payment 7.8 Sentence Database 7.9 Exercises 8.Negotiate Packaging 8.1 Vocabulary 8.2 Need-to-know and Writing Tips 8.3 □10 Illustrate Exterior Design 8.4 □11 Revise Exterior Design 8.5 □7 Seller Informs Usual Packing 8.6 □6 Buyer Sends Packing Instruction 8.7 □7 Ask for Extra Packing Charge 8.8 Sentence Database 8.9 Exercises 9.Negotiate Shipment 9.1 Vocabulary 9.2 Need-to-know and Writing Tips 9.3 □8 Negotiate Shipment Terms 9.4 □8 Ask for Advance Shipment 9.5 □9 Propose Partial Shipment 9.6 □14 Propose Transshipment 9.7 □9 Hope to Book Space on Buyer's Behalf 9.8 Sentence Database 9.9 Exercises 10.Negotiate Insurance 10.1 Vocabulary 10.2 Need-to-know and Writing Tips 10.3 □8 Buyer Asks for More Insured Amount 10.4 □9 Hope to Cover on Buyer's Behalf 10.5 □6 Buyer Requires Certificate of PLI 10.6 Inquire about Premium 10.7 Sentence Database 10.8 Exercises 11.Sign Contract 11.1 Vocabulary 11.2 Need-to-know and Writing Tips 11.3 □5 Accept Offer 11.4 □5 Order 11.5 □8 Place Order and Confirm Order 11.6 □6 Send S/C 11.7 □6 S/C 11.8 Sentence Database 11.9 Exercises Part 4 Execute Contract 12.Payment before Delivery and L/C -related 12.1 Vocabulary 12.2 Need-to-know and Writing Tips 12.3 □10 Remind to Remit and Amount Remitted 12.4 □10 Remind to Issue L/C 12.5 □11 L/C Issued 12.6 □15 Ask to Extend L/C 12.7 □11 Ask to Amend L/C 12.8 Sentence Database 12.9 Exercises 13.Effect Shipment 13.1 Vocabulary 13.2 Need-to-know and Writing Tips 13.3 □11 Inform Schedule 13.4 □12 Urge Shipment 13.5 □10 Ask to Send the First 2, 000 Sets v 内容推荐 陈延晶编著的《外贸电子邮件写作》不仅重视外贸电子邮件英文表达的实用性,还重视对外贸从业人员综合素质的培养。每一章节范例邮件前都有预备知识部分,除了对于必备知识的概括和对范例邮件情景的说明,还写明了外贸沟通中应有的心态和相关问题的常见解决思路。一个外贸交易的完成可能会面对很多棘手的问题,外贸电子邮件的沟通是否有效,除了英文表达能力,还取决于端正的态度与解决问题的合理思路。作者希望本书不仅仅传递外贸邮件英文的合宜表达,也能传递中国外贸人的良好素养。 |
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书名 | 外贸电子邮件写作 |
副书名 | |
原作名 | |
作者 | 陈延晶 |
译者 | |
编者 | 陈延晶 |
绘者 | |
出版社 | 经济科学出版社 |
商品编码(ISBN) | 9787514190397 |
开本 | 16开 |
页数 | 449 |
版次 | 1 |
装订 | 平装 |
字数 | 750 |
出版时间 | 2018-07-01 |
首版时间 | 2018-07-01 |
印刷时间 | 2018-07-01 |
正文语种 | 汉 |
读者对象 | 普通大众 |
适用范围 | |
发行范围 | 公开发行 |
发行模式 | 实体书 |
首发网站 | |
连载网址 | |
图书大类 | 经济金融-经济-贸易 |
图书小类 | |
重量 | 676 |
CIP核字 | 2018029026 |
中图分类号 | F75 |
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印张 | 29.25 |
印次 | 1 |
出版地 | 北京 |
长 | 240 |
宽 | 170 |
高 | 22 |
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出版商国别 | CN |
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安全警示 | 适度休息有益身心健康,请勿长期沉迷于阅读小说。 |
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