Unit 1 1
Text A Cross-Border E-commerce Overview 1
New Words 5
Phrases 8
Abbreviations 9
Reference Translation 9
Text B Chinese Cross-Border E-commerce Overview 12
New Words 14
Phrases 14
Writing Method Guide 15
Exercises 16
Unit 2 19
Text A How to Create a Successful Cross-Border E-commerce Strategy 19
New Words 21
Phrases 23
Reference Translation 23
Text B The Dos and Don’ts of Cross-Border E-commerce 25
New Words 28
Phrases 30
Abbreviations 30
Writing Method Guide 31
Exercises 32
Unit 3 35
Text A Comparison of the Top 5 Cross-Border E-commerce Platforms in China 35
New Words 40
Phrases 41
Reference Translation 42
Text B Online Marketplace Comparison： Amazon， Walmart & Alibaba 45
New Words 48
Phrases 49
Abbreviations 49
Writing Method Guide 50
Exercises 51
Unit 4 54
Text A Build Your Virtual Store 54
New Words 56
Phrases 57
Abbreviations 57
Reference Translation 58
Text B 10 Things You Need to Start Selling Online 59
New Words 62
Phrases 63
Abbreviations 63
Writing Method Guide 64
Exercises 64
Unit 5 68
Text A Selling on Amazon 68
New Words 72
Phrases 73
Abbreviations 74
Reference Translation 74
Text B Amazon Seller Central and Amazon Vendor Central 77
New Words 81
Phrases 82
Abbreviations 82
Writing Method Guide 83
Exercises 84
Unit 6 87
Text A How to Write Product Descriptions 87
New Words 89
Phrases 91
Reference Translation 91
Text B Shopping Cart Software Overview 93
New Words 96
Phrases 97
Abbreviations 98
Writing Method Guide 98
Exercises 99
Unit 7 102
Text A Pricing Strategy 102
New Words 105
Phrases 107
Reference Translation 108
Text B How to Make So Media a Driving Force for Your Cross-Border E-commerce 110
New Words 114
Phrases 115
Abbreviations 115
Writing Method Guide 115
Exercises 117
Unit 8 120
Text A How Electronic Payment Works 120
New Words 122
Phrases 123
Abbreviations 124
Reference Translation 124
Text B Online Banking Security 126
New Words 128
Phrases 130
Abbreviations 130
Writing Method Guide 131
Exercises 134
Unit 9 137
Text A 7 Types of After Sales Services to Keep Your Customer Satisfied
New Words 139
Phrases 140
Abbreviations 141
Reference Translation 141
Text B Chatbots 142
New Words 146
Phrases 147
Abbreviations 147
Writing Method Guide 148
Exercises 150
Unit 10 153
Text A How Sellers Can Leverage Their Product Feed for Amazon SEO
New Words 158
Phrases 159
Abbreviations 160
Reference Translation 160
Text B Ways to Protect Your E-commerce Site from Hacking and Fraud
New Words 167
Phrases 168
Abbreviations 168
Writing Method Guide 168
Exercises 169
Unit 11 173
Text A Third Party Logistics Overview 173
New Words 176
Phrases 177
Abbreviations 178
Reference Translation 179
Text B Reverse Logistics in E-commerce 181
New Words 185
Phrases 186
Writing Method Guide 187
Exercises 188
Unit 12 192
Text A Benefits of Data Analytics in E-commerce Business
New Words 194
Phrases 196
Abbreviations 196
Reference Translation 196
Text B Role of Artifi Intelligence in
E-commerce 198
New Words 201
Phrases 203
Abbreviations 203
Writing Method Guide 204
Exercises 207

本书选材广泛，涉及跨境电子商务概述，创建成功的跨境电子商务战略，中国跨境电子商务五大平台的比较，在线市场的比较：亚马逊、沃尔玛和阿里巴巴，建立虚拟商店，在亚马逊上卖东西，如何撰写产品描述，购物车软件概述，定价策略如何让社交媒体成为跨境电子商务的推动力，电子支付的工作原理，网络银行安全，售后服务，客服聊天机器人，亚马逊SEO，保护电子商务网站免受黑客攻击和欺诈的方法，第三方物流概述，数据分析在电子商务业务中的优势，人工智能在电子商务中的作用等方面的内容。本书编者有近20年的行业英语教学与图书编写经验，书中内容设置与课堂教学的各个环节紧密切合，支持备课、教学、复习及考试等教学环节。另外，本书还配有PPT、教学大纲、参考答案、音频文件等资料。