本书试图从文化和交际的基本理论及其两者之间的关系入手，以跨文化交际学的基本理论和应用为框架，通过分析中西文化在言语交际、非言语交际中的差异，以及这些差异在社会礼仪和商务谈判中的表现，用以培养学生的跨文化意识，加深对母语和目的语文化的理解，最终提高跨文化交际能力。

全书共分九章：第一章为入门篇，介绍跨文化交际的定义、概念、发展及其意义；第二至第六章为理论篇，第二章介绍交际的基本理论及其在人类交际中的应用，第三章讨论文化的性质，包括定义、作用、特征及其差异；第四章集中阐述价值观的文化差异，介绍文化价值维度的观点；第五和第六章分别探讨文化差异在言语和非言语交际方面的种种表现，讨论英汉语言差异背后的文化原因。第七和第八章为应用篇，重点讨论社会礼仪和商务谈判中文化差异的具体体现和跨文化交际理论的应用。最后一章为实践篇，探讨文化适应和提高跨文化交际能力的有效途径。

Chapter 1 Introduction to Intercultural Communication

 Learning Objectives

 Warm-up Activities

I. Defining Intercultural Communication

II. The Rapid Increase of Intercultural Communication

 1. Improvements in transportation technology

 2. Developments in communication technology

 3. Changes in mass migration patterns

 4. Globalization of the world economy

III. The Development of Intercultural Communication Study

 1. The development of intercultural communication study in the U.S.

 2. Intercultural communication studies in China

IV. The Complexity in Learning Intercultural Communication

 1. The multidiseiplinary nature and elements of intercultural communication study

 2. Potential problems in learning intercultural communication

 Summary of the Chapter

 Key Terms

 Words & Expressions

 Notes

 Exercises

 Case Study

Chapter 2 Basic Communication Theories

 Learning Objectives

 Warm-up Activities

I. Communication Defined

II. Needs and Functions of Communication

 1. Maslow's hierarchy of needs

 2. Functions of communication

III. The Classification of Communication

IV. The Process of Communication

 1. Components of communication

 2. Models of communication

V. The Characteristics of Communication

VI. The Challenge of Effective Communication in Interpersonal Encounters

 Summary of the Chapter

 Key Terms

 Words & Expressions

 Notes

 Exercises

 Case Study

Chapter 3 The Nature of Culture

 Learning Objectives

 Warm-up Activities

I. Definitions of Culture

II. Basic Functions and Source of Culture

III. Ingredients of Culture

IV. Characteristics of Culture

V. Understanding Cultural Differences

 1. Normal distribution of people's characteristics

 2. Minimum-maximum social differences

 Summary of the Chapter

 Key Terms

 Words & Expressions

 Notes

 Exercises

 Case Study

Chapter 4 Cultural Values

 Learning Objectives

 Warm-up Activities

I. Concept of Values

1. Definition of value

2. Values as the core of culture

3. Types of values

II. Priorities of Cultural Values

III. Study of Values

1. Kluckholn and Strodtbeck's value orientations

2. Hofstede-Bond value dimensions

3. Hall's high- and low-context orientation

 Summary of the Chapter

 Key Terms

 Words & Expressions

 Notes

 Exercises

 Case Study

Chapter 5 Verbal Communication

 Learning Objectives

 Warm-up Activities

I. The Relationship between Language and Culture

1. The influence of culture on language

 2. The influence of language on culture

II. Cultural Impact on Verbal Communication

 1. Culture's impact on language at lexical level

 2. Culture's impact on language at discourse level

 3. Culture's impact on language at pragmatic level

 Summary of the Chapter

 Key Terms

 Words & Expressions

 Notes

 Exercises

 Case Study

Chapter 6 Nonverbal Communication

 Learning Objectives

 Warm-up Activities

I. The Nature of Nonverbal Communication

 1. Definition of nonverbal communication

 2. Importance of nonverbal communication

 3. Functions of nonverbal communication

 4. Classification of nonverbal communication

 5. Characteristics of nonverbal communication

II. Cultural Differences in Nonverbal Communication

 1. Body movement(Kinesics)

 2. Eye contact

 3. Body touch

 4. Paralanguage

 5. Spatial language

 6. Temporal language

 Summary of the Chapter

 Key Terms

 Words & Expressions

 Notes

 Exercises

 Case Study

Chapter 7 Cultural Differences in Etiquette and Protocol

 Learning Objectives

 Warm-up Activities

I.Understanding Appropriate Etiquette and Protocol

 1. Defining etiquette and protocol

 2. The importance of appropriate etiquette and protocol

 3. The challenge of appropriate etiquette and protocol

II.Analysis of Cultural Differences in Etiquette and Protocol

 1. Initial contact

 2. Social entertainment

 3. Gift-giving etiquette

 4. Business scheduling

 Summary of the Chapter

 Key Tenns

 Words & Expressions

 Notes

 Exercises

 Case Study

Chapter 8 Cultural Differences in Business Negotiation

 Learning Objectives

 Warm-up Activities

I. Defining Intercultural Negotiation

II. Intercultural Negotiation Variables

III. Intercultural Negotiation Guidelines

 Summary of the Chapter

 Key Terms

 Words & Expressions

 Notes

 Exercises

 Case Study

Chapter 9 Cultural Adaptation and Intercultural Communication Competence

 Learning Objectives

 Warm-up Activities

I. Cultural Adaptation

 1. Early adaptation: culture shock

 2. Long-term cultural adaptation

II. Improving Intercultural Communication Competence

 1. Components of intercultural communication competence

 2. Four-step approach to intercultural communication training

 Summary of the Chapter

 Key Terms

 Words & Expressions

 Notes

 Exercises

 Case Study

References

Key to Exercises

Model Test I

Model Test II

Appendix I Intercultural Films

Appendix II Related Websites