本书旨在通过经典篇章的阅读让学习者了解新闻传播学经典理论与前沿知识。本书选材原则有二：一是经典。本书介绍了拉斯韦尔、施拉姆、赖利夫妇、诺埃尔-诺依曼和乔治?戈本纳等学者的传播学经典理论。二是前沿。数字化时代新闻传播与媒介发展日新月异，本书从报纸、期刊、图书、电台、电视、电影、网络、数据新闻、人工智能、大数据和媒介融合等视角关注媒介发展的热点与趋势。

Unit 1　Journalism
1　Understanding Journalism
2　Elements of News Values
3　Normative Theories of Press
Unit 2　Data Journalism
1　Understanding Data Journalism
2　Power of Data Journalism
3　The Function of Data Journalism
Unit 3　Newspaper
1　Who Killed the Newspaper
2　The Print Apocalypse and How to Survive It
3　The New York Times Is Winning at Digital
Unit 4　Magazine
1　Printed Magazine Is Changing
2　Magazine Business Model
3　Future of Magazines
Unit 5　Book
1　Book Categories
2　Far from Dead: The 10 Largest Book Publishers in the World
3　Where Is Publishing Headed
Unit 6　Radio
1　Five Companies That Will De?? ne Future of Radio
2　Name That Tune-in
3　Time to Embrace Digital
Unit 7　Television
1　Television Companies in the United States
2　Television Is Spreading in New Directions
3　Personalized Future
Unit 8　Movie
1　Hollywood’s Big Five
2　Big Data Analytics Is Changing Film
3　Five Emerging Trends Reshaping Film Industry
Unit 9　Internet
1　Welcome to Your World
2　The End of Mass Media: Coming Full Circle
3　Social Media: The People Formerly Known as Audience
Unit 10　Arti?? cial Intelligence
1　The Future Is Already Here
2　Role of AI
3　Today and Future for AI and Journalism
Unit 11　Big Data
1　The New Hero in Media Industry
2　Big Data Technologies Are Impacting Journalism
3　Use of Big Data in Social Media
Unit 12　Media Convergence
1　Understanding Media Convergence
2　The Good, the Bad and the Ugly
3　Changing Relationship
Unit 13　Communication
1　What Is Communication
2　Human Communication
3　Mass Communication