本书基于内容和语言融合教学理念，以英语语言为载体，以立德树人为导向，以跨文化交际意识和能力培养为目标进行教学设计。本书共10个单元，每个单元包括两篇跨文化交际阅读文章、若干文化知识拓展及两个主题案例分析。各单元以文本阅读为主线，涵盖跨文化交际的基础理论、交际过程与实践应用等方面，旨在引导学生理解、尊重、包容世界多元文化，拓展其国际视野。阅读文本后配有形式多样的练习题，以提高学生的语言综合运用能力和跨文化交际能力。本书为“线上+线下”相结合的新形态教材，每个单元的Text B部分为线上学习，充分赋能教师的混合式教学实践，增强学生的自主学习能力。
本书的读者对象为普通高校修读相关课程的本科生，以及致力于提升英语跨文化读写能力的大众读者。

Unit 1 Imperatives for Intercultural Communication
Lead-in The Roads Linking the East with the West
Text A Why Study Intercultural Communication?
Expanding Intercultural Knowledge
Text B Work Together to Build the Silk Road Economic Belt o and the 21st Century Maritime Silk Road
Case Study
Unit 2 Communication and Culture
Lead-in A Monkey Exploring the Great World
Text A Communication and Culture: The Voice and the Echo
Expanding Intercultural Knowledge
Text B Questions of Culture
Case Study
Unit 3 Perception and Culture
Lead-in Gift
Text A Becoming a Sensitive Intercultural Perceiver
Expanding Intercultural Knowledge
Гext B How Ten Years in China Changed Me Forever
Case Studvy
Unit 4 Barriers to Intercultural Communication
Lead-in How to Get Them to Jump?
Text A Barriers to Effective Intercultural Communication
Expanding Intercultural Knowledge
Text B Increasing Racial Discrimination Against Asians
Exposes Overall Racist Nature of U.S. Society
Case Study
Unit 5 Identity and Culture
Lead-in Who Am l?
Text A Cultural Identity: Issues of Belonging
Expanding Intercultural Knowledge
Text B Am Not Your Asian Stereotype
Case Study
Cultural Values
Unit 6 Lead-in Proverbs and Values
Text A Values and Value Orientations Across Cultures
Expanding Intercultural Knowledge
Text B Eastern vs. Western Parenting
Case Study
Unit 7 Language and Culture
Lead-in Eastern vs. Western Verbal Styles
Text A The Connection Between Language and Culture
Expanding Intercultural Knowledge
Text B How Language Shapes the Way We Think
Case Study
Unit 8 Nonverbal Communication and Culture
Lead-in Obama's Bow in Japan
Text A The Silent Language
Expanding Intercultural Knowledge
Text B Understanding Personal Space Across Cultures
Case Study
Intercultural Conflict Management
Unit 9 Lead-in What Would You Do?
Text A Culture, Communication and Conflict
Expanding Intercultural Knowledge
Text B How and Why Does Conflict Occur?
Case Study
Unit 10 Intercultural Adaptation
Lead-in Doubts
Text A Adapting to a New Culture
Expanding Intercultural Knowledge
Text B Don't Be Afraid of Being Vulnerable
Case Study
References
“清华社英语在线”(TUPEnglish Online)平台使用指南