"For anyone who wishes to find meaning and fulfillment,this is the road map."---Dan Baker,Ph.D., author of what Happy People Know

12 Essential Business Principles to Create Meaning, Happiness,and True Success

Use the same strategies that result in good business to redefine what you really want and turn your life into your most suc-cessful business venture yet.

After years of focusing on a career, it's easy to lose sight of what's important in the rest of our lives. Marketing executive Robert Fried shows how the same skills and principles you've used to achieve pro-fessional success can help you reach your personal goals, too--by creating a mar-keting plan for your own life.

Introduction: What Is a Marketing Plan for Life?

DEFINE THE BUSINESS YOU'RE IN

Figuring Out Who You Are and Who You Want to Become

ASSESS THE MARKET

Capitalizing on Your Strengths

IDENTIFY THE TARGET CUSTOMER

Discovering the Authentic You

LAUNCH YOUR STRATEGY

Finding Your Niche--and Daring to Risk

WEATHER THE PRODUCT CYCLES

Reinventing Yourself at Every Stage

HIT YOUR FOUR COMMUNICATION KEYS

Building Your Personal Brand

EXPAND YOUR REACH

Creating a Legacy

BUILD A HIGH-IMPACT ADVERTISING CAMPAIGN

Reawakening the Creativity Within You

PLAN YOUR DISTRIBUTION

Sharing Your Time and Energy Wisely

ACHIEVE YOUR SALES GOALS

Reaching Out to Make Your Personal Goals a Reality

ANALYZE THE PROFIT AND LOSS

Tallying Your Personal Balance Sheet

ESTABLISH TARGETS OF OPPORTUNITY

Making Your Dreams Come True

Epilogue