本书是一部实用的商务交流双语教材，主要介绍了商务沟通管理概述、新世纪商务沟通所面临的挑战、用出色的演讲赢得听众、跨文化管理与商务沟通、沟通技术的运用、商务谈判、通信、提案和商务计划书等万面的内容。本书适合高校工商管理专业学习作为教材使用。

本书是用双语编写的关于商务活动中沟通方面的教材，包括口头沟通和书面沟通。

本书包括9章，主要介绍了商务沟通管理概述、新世纪商务沟通所面临的挑战、用出色的演讲赢得听众、跨文化管理与商务沟通、沟通技术的运用、商务谈判、通信、提案和商务计划书等万面的内容。

本书适合作为高等院校工商管理类各专业“商务交流”课程的教材，也可供相关从业人员学习参考。

   Part One Foundations for Management Communication

Chapter 1 Business Communication Management Success

 Learning about Business Communication

 Writing about Business Communication

 Why We Wrote This Bi-lingual Book

 The Values Explored in This Book

 Does Experience Bear out These Claims

 Myths of Communication

Chapter 2 The Challenges for Communication in the New Century

 About Communication

 The Role of Communication in Business

 The Barriers of Effective Business Communication, and How to Overcome Them

 How to Solve Business Communication Problems

 Trends and Challenges in Business and

 Administration Communication

 Summary

 Questions for Discussion

 Exercises

  Part Two Oral Business Communication

Chapter 3 Winning Hearts and Minds through Effective Presentations

 The Gentle Art of Persuation

 Getting to the Heart and Soul of Persuation

 Developing a Persuasive Argument

 Building Credibility (Ethos)

 Winning Hearts through Winning Words (Pathos)

 Preparing to Present

 Summary

 Questions for Discussion

 Exercise

Chapter 4 Cross-cultural Management and Business Communication

 Cultural Concepts and the Differences Between Chinese and Foreign Business Practice

 How to Handle Communication Effectivelly

 Learning about and Respecting Other Cultures

 Summary

 Questions for Discussion

 Exercises

Chapter 5 Using Technology in Communication

 The Role of Communication Technology

 Developing Effective Presentation

 Transparencies

 Music and Voice-over

 Tips for Visual and Audio Support

 Using E-mail Communication

 Using the Mobile Phone

 Summary

 Questions for Discussion

 Exercise

Chapter 6 What is A Business Negotiation

 About Negotiation

 Three Types of Negotiation

 Some Principles of Negotiation

 When to Say No!--Your Best Alternative to a Negotiated Agreement

 Preparation before Negotiation

 Overcoming Barriers to Principled Negotiation

 Summary

 Questions for Discussion

 Exercises

    Part Three Written Communication in Business

Chapter 7 Guidelines for Management Writing

 The Differences Between Oral and Written Communication

 The Costs of Poor Correspondence

 Guidelines for Management Writing

 Making Your Writing Easy to Read

 Summary

 Questions for Discussion

 Excercise

Chapter 8 Correspondence

 Form and Style of Business Letters

 Parts of the Standard Business Letter

 A Note about Format and Font

 Saying "Yes" and "No" in a Letter

 Short Forms for Written Communication

 Summary

 Questions for Discussion

 Exercise

Chapter 9 Proposal and Business Plan

 Writing a Proposal

 How to Write a Business Plan

 Summary

 Questions for Discussion

 Exercise

 References