本书突出教学内容的实用性和针对性，紧密结合我国外贸业务的实际，通过大量实例介绍国际商务英语书信的格式与结构、专业英语术语、常用业务词汇和短语以及有关业务的英语表达方式和句型结构，并编入合同及各种单证，通过大量的技能训练把基础英语技能和外贸英语知识有机地结合起来，使学生具备撰写国际商务英语书信的能力，以满足企业第一线对日常能处理商务信息的专门人才的要求。

Chapter One Written Communication -- An Overview

 Parts of a business letter

 Form of a business letter

 Envelopes addressing

 Language and tone

 Structuring communications

 Skill Training & Exercises

Chapter Two Establishment of Business Relations

 Sample Letters

Letter 1 Self-introduction

Letter 2 Transferring business relations

Letter 3 Request for establishment of business relations

Letter 4 The first touch

Letter 5 Credit inquiry

Letter 6 Favorable reply from the bank

Letter 7 Unfavorable reply from the bank

 Useful Sentences on Establishing Business Relations

 Skill Training & Exercises

Chapter Three Inquiries and Replies

 Sample Letters

Letter 1 Requesting for catalogues and price lists

Letter 2 The first inquiry

Letter 3 General inquiry

Letter 4 Specific inquiry

Letter 5 Tabulated inquiry

 Useful Sentences on Inquiries and Replies

 Skill Training & Exercises

Chapter Four Making Quotations and Offers

 Sample Letters

Letter 1 A reply to the general inquiry

Letter 2 A reply to the specific inquiry (Making a Firm Offer)

Letter 3 Asking for pro forma invoice

Letter 4 A tabulated quotation

Letter 5 Making free offers

  Useful Sentences on Making Quotations and Offers

  Skill Training & Exercises

Chapter Five Making Counteroffers and Declining Orders

  Sample Letters

 Letter 1 Making a counteroffer

 Letter 2 A reply to the counteroffer

 Letter 3  Acceptance of a counter counteroffer

 Letter 4 Declining the counteroffer

 Letter 5 Declining orders

 Letter 6 Declining a duplicate order

  Useful Sentences on Making Counteroffers and Declining Orders

  Skill Training & Exercises

Chapter Six Acceptance and Orders

  Sample Letters

 Letter 1 An initial order

 Letter 2 Acknowledgement of an order

 Letter 3 Placing a repeat order (A tabulated repeat order)

 Letter 4 Sending a S/C with counter-signature

 Letter 5 A reply from the seller

  Useful Sentences on Acceptance and Orders

  Skill Training & Exercises

Chapter Seven Terms of Payment

  Sample Letters

Letter 1 Asking for payment by term L/C

Letter 2 Asking for easier payment

Letter 3 Declining term L/C

Letter 4 Asking for payment by D/A

Letter 5 Declining D/A payment

Letter 6 Asking for direct payment by the buyer

Letter 7 Agreeing to, the proposal for direct payment

 Useful Sentences on Terms of Payment

 Skill Training & Exercises

Chapter Eight Letter of Credit

 Sample Letters

Letter 1 Urging establishment of an L/C

Letter 2 Advising of the establishment of an L/C

Letter 3 Asking for extension of the L/C

Letter 4 Asking for amendment to the L/C

Letter 5 Asking for amendment to the L/C

 Useful Sentences on Letter of Credit

 Skill Training & Exercises

Chapter Nine Packing and Shipment

 Sample Letters

Letter 1 Shipping marks

Letter 2 Shipping instruction

Letter 3 Shipping advice

Letter 4 Urging shipment

Letter 5 Asking for partial shipment

Letter 6 Inquiry for container shipping service

 Useful Sentences on Packing and Shipment

  Skill Training & Exercises

Chapter Ten Insurance

  Sample Letters

Letter 1 Taking out an open policy

Letter 2 Effecting insurance for the buyer

Letter 3  Asking the recipient to cancel breakage risk

Letter 4 Insurance company writes to insurer

Letter 5 Asking to cover insurance

Letter 6 Arranging insurance

  Useful Sentences on Insurance

  Skill Training & Exercises

Chapter Eleven Complaints and Claims 

  Sample Letters

Letter 1 Complaint of improper packing

Letter 2 Settlement for improper packing

Letter 3 Complaint for delayed shipment

Letter 4 Settlement of the delay

Letter 5 Claim for short weight

Letter 6 Settlement of the claim 

Letter 7 Declining the claim

Useful Sentences on Complaints and Claims

Skill Training & Exercises

Chapter Twelve Agency

  Sample Letters

Letter 1 Applications for sole agency

Letter 2 Manufacturer’S reply

Letter 3 Offering to act as buying agents for importer

Letter 4 Manufacturer’S confirmation of agency terms

  Specimen sole agency agreement

  Useful Sentences on Agency

  Skill Training&Exercises

Chapter Thirteen E-Marls

Skill Training & Exercises

Appendix 1 Contract合同

Appendix 2 SWIFT信用证

Appendix 3 Invoice and Certificate发票及单据

Appendix 4 Maritime Port海运港口

Appendix 5 Airport(Airdrome)世界主要航空港(站)(机场)

Appendix 6 Useful Phrases and Expressions

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