世纪之交的世界，经济贸易全球一体化发展趋势正在不断加强，各国经济的相互渗透与依存，生产国际化、贸易自由化、金融一体化已成为一个重要的时代特征。本书是一本立足于商务英语理论和实务的综合性教材，包括国际贸易、国际支付、商务洽谈和函电、船运、电子商务、会议准备等内容。

前言

Chapter 1 Introduction to International Business

 1．1 International Business

 1．2 International Trade

 1．3 International Settlements

Chapter 2 Business Negotiation

 2．1 Overview of Negotiation

 2．2 The Preparation of Business Negotiation 

 2．3 The Principles of Business Negotiation

 2．4 General Procedure in Business Negotiation

Chapter 3 Establishment of Contract

 3．1 Contract and Its Formation

 3．2 The Structure of Contract

Chapter 4 Price Terms

 4．1 InternationaJ Trade Tel"hiS

 4．2 Six Common IJsed Trade Terms

 4．3 Other Trade Terms 

Chapter 5 Bill of Exchange 

 5．1 Definition and Essentials 

 5．2 Parties and Aets

Chapter 6 Remittance and Collection

 6．1 Remitrance

 6．2 Application of Remittance 

 6．3 Collection

 6．4 Types of Collection and Procedures。

 6．5 Characteristics．Risks and Bank’S Labilities

 6．6 Finance under Documentary Collection

Chapter 7 Letter of Credit

 7．1 Letter of Credit

 7．2 Types of L／C and Procedure

Chapter 8 Transportation&Its Particulars

 8．1 Three Parties

 8．2 Types of Shipment 

 8．3 Basic Forms of Transport Document

Chapter 9 Writing Layout

 9．1 The Layout of the Envelope

 9．2 The Layout of the Letter

 9．3 The Essential Elements of a Business Letter

Chapter 10 Business Letters

 10．1 Establishing Business Relations

 10．2 Inquiry Letter

 10．3 Offers．Counter-offers and Declining Offers

 10．4 Order and Order Acceptance

 lO．5 Complaints and Claims

Chapter 11 Advertisement

 11．1 111e Brief Introduction of Advertisement 

 11．2 111e Elements of Advertisements and Leaflet Brochures 

 11．3 Sales Letters

Chapter 12 E-commerce

 12．1 What iS E-commerce

 12．2 Retailing in E-commerce

 12．3 E-banking

 12．4 The Future of E-commerce in China

Chapter 13 Business Presentation

 13．1 What is a Presentation 

 13．2 The Preparing Work of a Presentation

 13．3 The Structure and Language of Business Presentation

 13．4 Make a PowerPoint

Chapter 14 Meeting Preparation．Conduction and Attendance

 14．1 Preparation

 14．2 Conduction

 14．3 Attendance

Chapter 15 Conference Information

 15．1 Types of Meetings

 15．2 Classified Conference Information

 15．3 Available Conference Information Sources