The proof is in the package No other book on the market explores global contemporary packaging to the extent and detail that Package Design Now! does. Practically everything you buy comes in some sort of package?some are just functional, while others strive to be as innovative, elegant, and eye-catching as possible. This encyclopedic resource, divided into chapters by type (such as cosmetics, household products, food, beverage, electronics, industrial, and clothing) explores the work of top design and branding offices from all around the world. Also included are chapters on material and processes, giving readers a peek at the way packaging is made and designed. This unique tome is indispensable for design and marketing professionals, as well as anyone who wants to know more about what makes a great package.

INTRODUCTION

PACKAGE DESIGN TODAY

CASE STUDIES

CASE 01:

 NATUREWORKS

 Kara Johnson, Bob Adams,

 Joanne Oliver, Pontus Wahlgren

CASE 02:

 BOOTS ESSENTIALS

 Steve Gibbons

CASE 03:

 FOOD TO GO

 Charlotte Raphael

CASE 04:

 INFORMATION DESIGN

 FOR PATIENT SAFETY

 Colum Menzies Lowe

CASE 05:

 DESIGN EFFECTIVENESS

 Hannah Paterson

CASE 06:

 PACKAGE DESIGN IN JAPAN

 Taku Satoh

CASE 07:

 U'LUVKA VODKA

CASE STUDY

 Sam Aloof

CASE 08:

 PACKAGING MATERIALS

 Packaging Solutions

 Advice Group

CHAPTERS

BEVERAGES

ALCOHOLIC

NON-ALCOHOLIC

ELECTRONICS

FOOD

HOMECARE

LUXURY GOODS

FOOD AND BEVERAGE

JEWELLERY

PERSONAL CARE

OTHERS

PERSONAL CARE

& BEAUTY

PHARMACEUTICAL

STORE & RETAIL

MISCELLANEOUS

ATO Z

OF TECHNICAL TERMS

INDEX OF STUDIOS AND

INSTITUTIONS