Preface

Introduction

  Part 1:Self-Marketing for Career Success:

  How to Win the Job Competition in China

Chapter 1 : A New Way of Thinking

  Old Thinking about Jobs and Careers

  The Job Competition Crisis

  New Problems Need New Thinking

  New Thinking, New Choices

  New Thinking about Career

  Managing Your Career with Self-Marketing

Chapter 2 : Self-Marketing

  The Art of War

  Your Career, Your Business

  Applying Marketing Concepts to Your Career

  The 5Ps of Marketing

  Fortune in Your Future

Innovation

Branding

Competitive Advantage

 Career Portfolio. Your Personal Marketing Plan

Chapter 3 : Preduct

 Who Are You?

 Self-Assessment:Discovering Your Product Value

 What Employers Want:The Whole Person

 The Whole Person:The Concept of Multiple Intelligences

Multiple Talents and Career Choice

Skills Employers Want

People Skills

Thinking Skills

Task Skills

Technical Skills Employers Want

 Experience Employers Want 

School Experience

Part-time Jobs

Volunteer Experience 

Internships & Social Practices

Personal Achievement and Personal Hardships

 Education Employers Want

 Character Employers Want

Positive Attitude

Self-confidence

Honest & Ethical

Responsible

Loyal

Ability to Work under Pressure

Willing to Learn

Flexible

 Interests Employers Want

 Values Employers Want

Chapter 4 : Positionging

  Positioning

Positioning Yourself in the Job Market

  Creating a Personal Brand.Dare to Be Different!

How to Create a Personal Brand?

Self-Introduction. Communicating Your Brand

  Finding Your Career Direction

  Personal Mission Statement.Finding Your Passion & Purpose

How to Write a Personal Mission Statement

  Identifying Your Target Market

Positioning According to Your Major

  Informational Interviewing

  Researching Information about Careers

  Developing Your Personal Strategic Plan

SWOT Analysis

SWOT Matrix

Writing Your Personal Strategic Plan

Chapter 5 : Price

  Misconceptions about Price

  What is Price?

Salary

Benefits

Training

Opportunities for Professional Development

Work-Life Balance

  Knowing Your Price

The Market Average

Calculating Your Value

  Negotiating Salary

Steps of Negotiating Salary

Summary:Dos and Don'ts of Negotiating Salary

  Personal Financial Management

Step 1 :Budgeting

Step 2 : Financial Planning

Chapter 6 : Promotion

 Promoting Yourself in the Job Market

 Writing Resumes

The Need for English and Chinese Resumes

Differences between Chinese and English Resumes

Western Resume Styles

Parts of a Resume

What Makes a Good Resume?

Using Action Words & Key Words in a Resume

 Writing Application Letters

Traditional Letter.

T-Letter

 Job Interviews

Preparing for the Interview

Dress For Success

At the Interview

Types of Interviews

How to Answer Interview Questions

Questions You Should Ask

Closing the Interview

Follow-Up After the Interview

Chapter 7 : Placement

  The Job Recruitment Cycle

  Developing a Placement Strategy

  Distribution Channels

The Internet

Job Fairs

Networking for Hidden Opportunities

Chapter 8:Career Management For Life

  Transition from School to Work

  How to Be Successful in Your First Job

  Moving Up the Career Ladder

Improving Your Product:Power of Positive Attitude

Promoting Yourself on the Job

Asking for a Promotion

Is It Time to Change Your Job?

Getting Fired

  Balancing Work and Family

 Tips for Achieving a Work-Life Balance

Time Management for Career Success

 Time Management Quiz

 Prioritizing

 Personal Energy Cycle

Career Ladder Challenges for Young Women

 Traditional Attitudes about Women Roles

 Sexism and Sexual Harassment at Work

 Glass Ceiling

 Raising Children

Conelusion..Self-Marketing for Life-long Career Success

New Thinking

5Ps of Self-Marketing

Life-long Self-Marketing

Winning Attitude+Self-Marketing=Success

  Part 2. Career Portfolio Workbook

Part 1 :Talents and Skills

  Multiple Intelligence Assessment

  Evaluating Your EQ

Communication Skills

Team-Work Ability

Other People Skills:Helping Others and Leadership

  Thinking Skills

Lower Order and Higher Order Thinking Skills

  Task Skills

Part 2 : Experience Assessment

Part 3 : Education Assessment

  Analysis of Education

Part 4 : Character Assessment

Part 5 : Interests Assessment 

Part 6 : Values 

Appendix I : Career Portfolio

Appendix II :Internet Career & Job Resources

References

This book is designed especially for anyone who finds themself in any one or more of the following situations:

Are university students and want to get the most suitable job when they graduate;

Recent graduates who have been working less than five years;

Those who want to use English to enhance their opportunities and add value to their careers;

Anyone who wants to improve practical career skills such as interviewing, resume- writing, and job search strategies;

Students and recent graduates who find themselves without direction in their future;

Anyone who wants to compete more effectively and promote their careers faster.

This book is more like a training manual than a traditional textbook. You will not find many theories, complex ideas or big words to learn. There is nothing to memorize and repeat for an examination. Rather, this book guides you through a series of practical exercises (contained in the Career Portfolio Workbook, at the end of this book) designed to develop your practical knowledge and skills, to give you a clear sense of your career direction, and help you understand your unique value, so that you can compete and shine above the millions of others desperately trying to find jobs and start their careers.