本教材的特点是：通过强化以电子商务为应用领域的“听、说、读、写、译”诸项技能训练，培养和提高学生在本专业领域的口头与书面沟通的能力。本书共10个单元，共36学时，平均每个单元使用3.6学时完成。

本教材在编写中开拓思路，力求突破传统教材侧重书面知识的局限性，在强化“读、说、听、写、译”诸项技能的同时，还在听力音频、习题解答和题库上进行了全方位的拓展，使其成为一本电子商务英语领域的立体化教材。

Unit 1 Why E-Commerce

 Learning Targets

 Lead-in Activities

 News Listening

 Tasks on the Text

 Literature Reading on Internet

Unit 2 E-Commerce Business Models

 Learning Targets

 Lead-in Activities

 News Listening

 Tasks on the Text

 Literature Reading on Internet

Unit 3 E-Commerce Pros and Cons

 Learning Targets

 Lead-in Activities

 News Listening

 Tasks on the Text

 Literature Reading on Internet

Unit 4 E-Payment in E-Commerce

 Learning Targets

 Lead-in Activities

 News Listening

 Text

 Tasks on the Text

 Literature Reading on Internet

Unit 5 The Internet & World Wide Web

 Learning Targets

 Lead-in Activities

 News Listening

 Tasks on the Text

 Literature Reading on Internet

Unit 6 lnternet Security

 Learning Targets

 Lead-in Activities

 News Listening

 Text

 Tasks on the Text

 Literature Reading on Internet

Unit 7 E-Commerce Value Chain

 Learning Targets

 Lead-in Activities

 News Listening

 Text

 Tasks on the Text

 Literature Reading on Internet

Unit 8 Online Advertising

 Learning Targets

 Lead-in Activities

 News Listening

 Tasks on the Text

 Literature Reading on Internet

Unit 9 Internet Taxation & Legislation

 Learning Targets

 Lead-in Activities

 News Listening

 Text

 Tasks on the Text

 Literature Reading on Internet

Unit 10 The Future of E-Commerce

 Learning Targets

 Lead-in Activities

 News Listening

 Text

 Tasks on the Text

 Literature Reading on Internet