本教材通过对涉外商务活动中典型工作任务的分析，以广泛参照国内外同行业最新文献和外贸公司案例为基础，主要内容涉及整个涉外商务活动中典型的工作环节与任务，如建立贸易关系、资信调查、询价与回复、报价、推销信、报盘与还盘、订单、接受和回绝、售货确认书及购货合同、支付(信用证及其修改和展期)、包装、保险、运输、申诉、索赔和理赔、代理等，并对这些典型工作任务及其所处的外贸环节进行了归纳。

本教材通过对涉外商务活动中典型工作任务的分析，以广泛参照国内外同行业最新文献和外贸公司案例为基础，主要内容涉及整个涉外商务活动中典型的工作环节与任务，如建立贸易关系、资信调查、询价与回复、报价、推销信、报盘与还盘、订单、接受和回绝、售货确认书及购货合同、支付(信用证及其修改和展期)、包装、保险、运输、申诉、索赔和理赔、代理等内容。此外，教材还介绍了商务英语函电写作的基础知识，电子邮件的写作与发送技巧，商业销售合同范本(中英文对照)和商业报告的撰写等内容，以便于学员参考和自学之用。

本教材适宜高职高专商务英语类专业学生使用，也适合作为对商务英语感兴趣的读者或商务从业人员学习或自主学习的参考资料。

商务英语函电基本知识

 第一单元 商务英语函电简介

 Unit 1 Introduction to Business English Correspondence

Part Ⅰ Functions of Business English Correspondence

Part Ⅱ Structural Parts and Styles of Business English Correspondence

Part Ⅲ Essential Qualities of Business English Correspondence

Summary

Exercise

 第二单元 电子邮件写作

 Unit 2 E-mail Writing

Part Ⅰ Brief Introduction of Electronic Commerce&E-mail

Part Ⅱ Business E—mail Writing

Summary

Exercise

交易准备

 第三单元 建立贸易关系

 Unit 3 Establishing Business Relations

Part Ⅰ Channels to Find New Customers

Part Ⅱ Letters for Establishing Business Relations

Summary

Exercise

 第四单元 资信调查

 Unit 4 Status Enquiry

Part Ⅰ Channels to Make Status Enquiries

Part Ⅱ Status Enquiry Letters&Replies

Summary

ExPrrisP

 第五单元 询价与回复

 Unit 5 Enquiry and Reply

Part Ⅰ Introduction tO Enquiry

Part Ⅱ Enquiry&Replies

Summary

Exercise

 第六单元 促销

 Unit 6 Sales Promotion

Part Ⅰ Brief Introduction

Part Ⅱ Sales Promotion Letters

Summary

Exercise

 第七单元 报价、报盘与还盘

 Unit 7 Quotation，Offers and Counter-offers

Part Ⅰ Brief Introduction

Part Ⅱ Quotations，Offers&Counter—offers and Sample Letters

Summary

Exercise

 第八单元 订单、接受和回绝

 Unit 8 Order。Acceptance or Refusal

Part Ⅰ Brief Introduction

Part Ⅱ Orders，Acceptance&Refusals and Sample Letters

Summary

Exercise

合同立

 第九单元 售货确认书及购货合同

 Unit 9 Sales Confirmation and Purchase Contraet

Part Ⅰ Brief Introduction

Part Ⅱ Sales Confirmation&Purchase Contract and Specimens

Summary

Exercise

合同执行及后期管理

 第十单元 支付

 Unit 10 Terms of Payment

Part Ⅰ Brief Introduction

Part Ⅱ Terms of Payment&Specimen Letters

Summary

Exereise

 第十一单元 包装

 Unit 11 Packing

Part Ⅰ Brief Introduction

Part Ⅱ Packing and Sample Letters

Summary

Exereise

 第十二单元 保险

 Unit 12 Insurance

Part Ⅰ Brief Introduction

Part Ⅱ Insurance and Sample Letters

Summary

Exercise

 第十三单元 运输

 Unit 13 Shipment

Part Ⅰ Brief Introduction

Part Ⅱ Shipment and Sample Letters

Summary

Exercise

 第十四单元 投诉、索赔与理赔

 Unit 1 4 Complaint，Claim and Settlement

Part Ⅰ Brief Introduction

Part Ⅱ Complaint，Claim & Settlement and Sample Letters

Summary

EXerciSe

 第十五单元 代理

 Unit 15 Agency

Part Ⅰ Brief Introduction

Part Ⅱ Agency Letters & Samples

Summary

Exercise

拓展知识

 附录Ⅰ 销售合同(Sales Contracts)

 附录Ⅱ 商务报告撰写(Business Report Writing)

参考文献