Fashion is a high-impact, fast-paced industry that demands an aspirational visual message and requires constant reinvention. Graphic design for fashion must represent the core values of the brand while pushing boundaries and expectations.

Often seen as a showcase relationship for a design studio, the seasonal nature of the end product provides a limitless testing ground for new ideas and innovative production solutions.

This visually led book contains a global selection of the best graphic design studios’ work within the fashion industry – from packaging and lookbooks to swing tags and invitations – with exclusive insights from both clients and designers. The book features not simply the visual identities of big budgets and luxury brands, but showcases the creative processes of the world’s leading design studios.

BRANDING

ACNE ART DEPARTMENT for ACNE STUDIOS

ANOTHERCOMPANY for TENUE DE NiMES

BUERO NY for KAI KOHNE

DEEVA-HA for GAR--DE

MEVIS AND VAN DEURSEN for VlKTOR & ROLF

MORE STUDIO for ZUCZUG /

OHLSONSMITH for VAN DEURS

SANDERSON BOB for YUTAKA TAJIMA

STILETTO NYC for threeASFOUR

LOOKBOOKS

BLUEMARK INC for SALLY SCOTT

DESIGNBOLAGET for WON HUNDRED

FREUDENTHAL VERHAGEN for BERNHARD WILLHELM

HARRIMANSTEEL for ELEY KISHIMOTO

JOHAN HJERPE for DIANA ORVING

JULIA BORN for JOFF

MANUEL RAEDER for BLESS

PLUG-IN GRAPHIC for ARTS&SCIENCE

PLUG-IN GRAPHIC for JOURNAL STANDARD

ROSEBUD INC for UTE PLOIER

SO+BA for EDWINA HORL

SUSAN BARBER for CHLOE SEVIGNY FOR OPENING CEREMONY

TAKESHI HAMADA for ADAM ET ROPE

WILLIAM HALL for MOTHER OF PEARL

ABOUD CREATIVE for PAUL SMITH

ANTOINE+MANUEL for CHRISTIAN LACROIX

BASEDESIGN for LOEWE

COMMISSIONED WORKS NY for RACHEL COMEY

EGELNICK AND WEBB for HOUSE OF HOLLAND

HANSJE VAN HALEM for ORSON+BODIL

JOHN MORGAN STUDIO for SINHA-STANIC

KAREN VAN DE KRAATS for ANTOINE PETERS

MULTISTOREY for STAERK

NO DESIGN for ANREALAGE

PAOLO BAZZANI for KENZO

PAUL BOUDENS for HAIDER ACKEBMANN

PAUL BOUDENS for YOHJI YAMAMOTO

ROANNE ADAMS for BODKIN

SAGMEISTER INC for ANNI KUAN

STUDIO NEWWORK for ROBERT GELLER

STUDIO SMALL for MARGARET HOWELL

STUDIOTHOMSON for PREEN

THORBJφRN ANKERSTJERNE for BLAAK

PACKAGING

ARTLESS for ISSEY MIYAKE

HOMEWORK for FLEUR TANG

MARQUE CREATIVE for VICTOR ALFARO

MIND DESIGN for LACOSTE BY TOM DIXON

THORBJφRN ANKERSTJERNE for QASIMI