Anyone trying to communicate in a new language has to firstgain a complete understanding of its fundamentals; the ABCs ofthat language-definitions, functions, and usage. The Language ofGraphic Design provides graphic design students and practitio-ners with an in-depth understanding of the fundamental elementsand principles of their language-graphic design-what they are,why they are important, and how to use.them effectively...

Point

Line

Shape

Form

Light

Color

Texture

Scale

Movement

Space

Balance

Symmetry

Asymmetry

Tension

Closure

Expression

Abstraction

Tone

Contrast

Figure-Ground

Frame

Proportion

Image

Pattern

Typography

Grid

Glossary

Bibliography

Index

Contributors

About the Author

Dedication

Acknowledgments

Image Resources

Colophon