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图书 商务英语阅读教程(2学生用书新世纪商务英语专业本科系列教材)
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《商务英语阅读教程2》由叶兴国主编,本书调打好扎实的语言基本功,兼顾商务专业素质与人文素养的同步提于升。编排和选材注重学生正确世界观和道德观的形成,注重思维能力、创新能力和跨文化交际能力的培养。令语言、文化与商务有机融合,注重商务英语技能和商务专业课程的合理衔接。学习任务设计丰富多样,有助于训练学生交际能力、自主学习能力和合作学习能力。单元紧扣社会热点话题,难度合理递增,选文思想内涵深刻,可读性强,充分反映经济全球化时代的特点。为教学提供多媒体资源,丰富的视频材料可增加语言学习的趣味性和输入的有效性,调动学生课堂参与的积极性;主干教程配套电子教案,方便实用,充分满足个性化教学需要。

目录

Unit 1

Part I Pre-reading Questions

Part II Extensive Reading

Text A Roles of International Organization In the Global Economy

Text B Story of the International Chamber of Commerce.

Part III Language Skills

Part IV Supplementary Reading: What Is the World Trade Organization?

Part V Test Yourself

Unit 2

Part I Pre-reading Questions

Part II Extensive Reading

Text A The Computer and the Poet

Text B Getting the Message, at Last

Part III Language Skills

Part IV Supplementary Reading: What, No Phone?

Part V Test Yourself

Unit 3

Part I Pre-reading Questions

Part II Extensive Reading

Text A Is Trade Good for America?

Text B The Farm Fight

Part III Language Skills

Part IV Supplementary Reading: The ,Great Trade Routes

Part V Test Yourself

Unit 4

Part I Pre-reading Questions

Part II Extensive Reading

Text A The World As I See It

Text B The Battle for Bralnpower

Part III tanguage Skills

Part IV Supplementary Reading: Masters of the Universe

Part V Test Yourself

Unit 5

Part I Pre-reading Questions

Part II Extensive Reading

Text A Universities and Their Function

Text B Global Degrees

Part III Language SKills

Part IV Supplementary Reading: College Is a Bad Investment

Part V Test Yourself

Unit 6

Part I Pre-reading Questions

Part II Extensive Reading

Text A Traveling Light

Text B Patlent Travelers

Part III Language Skills

Part IV Supplementary Reading: The Skeleton Coast

Part V Test Yourself

Unit 7

Part I Pre-reading Questions

Part II Extensive Reading

Text A Managers Must Manage

Text B You Can't Count on Your Employer

Part III Language Skills

Part IV Supplementary Reading: Four Ways to Make Sure Your Employees Will Leave ..

Part V Test Yourself

Unit 8

Part I Pre-reading Questions

Part II Extensive Reading

Text A Wake-up Time

Text B The Greatest Salesman In the World

Part III Language Skills

Part IV Supplementary Reading: Death of a Salesman

Part V Test Yourself

Unit 9

Part I Pre-reading Questions

Part II Extensive Reading

Text A Starbucks Warms Up to Idea of Advertising

Text B Squeezed

Part III Language Skills

Part IV Supplementary Reading: Marketing to the Masses

Part V Test Yourself

Unit 10

Part I Pre-reading Questions

Part II Extensive Reading

Text A Ray Kmc, McDonald's, and the Fast-Food Industry

Text B Rolls-Royce In the Flat World

Part III Language Skills

Part IV Supplementary Reading: The CEO of Nokla Talks About the Challenges That Shaped Him asa Leader

Part V Test Yourself

Unit 11

Part I Pre-reading Questions

Part II Extensive Reading

Text A Supply-chaining

Text B 21st-century Clippers

Part III Language Skills

Part IV Supplementary Reading: Give Globalization a Hand.

Part V Test Yourself

Unit 12

Part I Pre-reading Questions

Part II Extensive Reading

Text A What Is a Bank Really for

Text B Online Banking, Is It for You

Part III Language Skills

Part IV Supplementary Reading: What Are Central Banks?

Part V Test Yourself

Unit 13

Part I Pre-reading Questions

Part II Extensive Reading

Text A of Usury

Text B Afrlcan Banks on the Frontler of Flnance

Part III Language Skills

Part IV Supplementary Reading: How Wealth Accumulates and Men Decay

Part V Test Yourself

Unit 14

Part I Pre-reading Questions

Part II Extensive Reading

Text A Despite Housing Slide, Real Estate Sites Sell

Text B Zillow (the first part)

Part III Language Skills

Part IV Supplementary Reading: ZilloW (the second part)

Part V Test Yourself

Unit 15

Part I Pre-reading Questions

Part II Extensive Reading

Text A An Introduction to the Stock Market

Text B What Makes Stock Prices Go Up and Down

Part VI Language Skills

Part IV Supplementary Reading:

Waffen Buffett: How He Does It

Part V Test Yourself

Unit 16

Part I Pre-reading Questions

Part II Extensive Reading ;

Text A The Danger of Lying In Bed

Text B The Fine Print: Insurance

Part III Language Skills

Part IV Supplementary Reading: European Insurers Get Some Souped up New Re!

Part V Test Yourself

标签
缩略图
书名 商务英语阅读教程(2学生用书新世纪商务英语专业本科系列教材)
副书名
原作名
作者 叶兴国
译者
编者
绘者
出版社 上海外语教育出版社
商品编码(ISBN) 9787544618595
开本 16开
页数 192
版次 1
装订 平装
字数 330
出版时间 2010-10-01
首版时间 2010-10-01
印刷时间 2010-10-01
正文语种
读者对象 青年(14-20岁),普通成人
适用范围
发行范围 公开发行
发行模式 实体书
首发网站
连载网址
图书大类 教育考试-外语学习-英语
图书小类
重量 0.362
CIP核字
中图分类号 H319.4
丛书名
印张 12.5
印次 1
出版地 上海
280
203
8
整理
媒质 图书
用纸 普通纸
是否注音
影印版本 原版
出版商国别 CN
是否套装 单册
著作权合同登记号
版权提供者
定价
印数 5000
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