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图书 CUSTOMER MANIA
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"Customer Mania! offers an extraordinary example of roll up your sleeves, get in the trenches, know the details, build the team, and take the mountain. Ken Blanchard and his coauthors have found the perfect model in the Yum! organization"

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Customer Mania!tells the true story of how superlative customer service can empower a workforce and drive a business to huge success. By embracing this philosophy and projecting the vision themselves, everyone helps the company become a leading worldwide success.

This practical guide by the author of the international sensations The One Minute Manager and Raving Fans!explores customer service through the story of Yum!, owners of KFC, Pizza Hut and Taco Bell. Providing lessons for business people in any customer-focused organization, it shows how to create a unified, people- first, 'customer mania' culture and how you can make it work for you.

目录

PART I

 The Do-Over

1 Yum! Meets the One Minute Manager

2 A BriefHistoryofYum! Brands

PART II

 How to Build a Customer-Focused Company the Right Way

 THE FOUR STEPS

3 Step One: Set Your Sights on the Right Target

4 Step Two: Treat Your Customers the Right Way

5 Step Three: Treat Your People the Right Way

Get the Right People on the Team

Recruiting and Hiring

Give People the Right Start

Training and Development

Give People the Right Help

Performance Management

Get People Wired In

Developing the Right Systems and Processes

Get People Inspired

Creating a Recognition Culture

Give People Opportunities To Grow

Career Planning the Right Way

6 Step Four: Have the Right Kind of Leadership

PART III

 Next Steps

7 The High Hurdle: Cracking the Code on Customer Mania

8 It's Your Choice: The Yum! Door or the Dumb Door?

  Acknowledgments

标签
缩略图
书名 CUSTOMER MANIA
副书名
原作名
作者 KEN BLANCHARD
译者
编者
绘者
出版社 FONTANA/Collins
商品编码(ISBN) 9780007210503
开本 32开
页数 194
版次 1
装订 平装
字数
出版时间 2004-01-01
首版时间 2004-01-01
印刷时间 2004-01-01
正文语种
读者对象 青年(14-20岁),普通成人
适用范围
发行范围 公开发行
发行模式 实体书
首发网站
连载网址
图书大类
图书小类
重量 0.145
CIP核字
中图分类号
丛书名
印张 6
印次 1
出版地 美国
197
128
14
整理
媒质 图书
用纸 普通纸
是否注音
影印版本 原版
出版商国别 GB
是否套装 单册
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