Unit 1 Business Advertising
Listening & Speaking 2
Advertising New Products
Reading 6
Intensive Reading: How Marketers Target Kids 6
Fast Reading: The History of Advertising 11
Grammar & Usage 16
Nominal Clause 名词性从句 16
Practical Writing 22
Letters of Introduction 介绍信 22
Unit 2 Business Cooperation
Listening & Speaking 26
Global Business Cooperation
Reading 29
Intensive Reading: Competition versus Cooperation 29
Fast Reading: Pan-Beibu Gulf Economic Co-operation Makes Common Prosperity 34
Grammar & Usage 39
Direct Speech and Indirect Speech 直接引语和间接引语 39
Practical Writing 42
Letters of Inquiry 咨询信 42
Unit 3 Business Communication
Listening & Speaking 46
Communication Skills
Reading 49
Intensive Reading: Why Good Communication Is Important to Business 49
Fast Reading: Building Business Communication Bridges 54
Grammar & Usage 58
Attributive Clause 定语从句 58
Practical Writing 63
Letters of Apology 道歉信 63
Unit 4 Business Negotiation
Listening & Speaking 67
Negotiating Salaries &Prices
Reading 71
Intensive Reading: How to Succeed in a Business Negotiation 71
Fast Reading: Some Tips in Bargaining 76
Grammar & Usage 79
Adverbial Clause 状语从句 79
Practical Writing 84
Letters of Thanks 感谢信 84
Unit 5Intercultural Communication
Listening & Speaking 87
Entertaining a Foreign Client
Reading 91
Intensive Reading: Stumbling Blocks in Intercultural Communication 91
Fast Reading: Improving Intercultural Communication 96
Grammar & Usage 100
Subjunctive Mood 虚拟语气 100
Practical Writing 104
Congratulation Letters 祝贺信 104
Unit 6 International Finance
Listening & Speaking 108
Exchanging & International Financial Organizations
Reading 111
Intensive Reading: Some Basic Concepts about International Finance 111
Fast Reading: International Monetary Relations 116
Grammar & Usage 121
Subject-Verb Concord 主谓一致 121
Practical Writing 126
Letters of Resignation 辞职信 126
Unit 7World Trade Organization
Listening & Speaking 129
Impacts of WTO Entry
Reading 132
Intensive Reading: Principles of the WTO’s Trading System 132
Fast Reading: Shanghai’s WTO Affairs Consultation Center 138
Grammar & Usage 142
Stress Sentence Pattern 强调句型 142
Practical Writing 147
Manuals and Instructions 说明书 147
Unit 8 Globalization
Listening & Speaking 154
Impacts of Globalization
Reading 157
Intensive Reading: Is Globalization on the Retreat in 2011 157
Fast Reading: Land of the Rising Sushi 161
Grammar & Usage 164
Inversion 倒装句 164
Practical Writing 169
Business Report 商务报告 169
Vocabulary 176
