| 图书 | 当代商务英语阅读教程(2学生用书高职高专十一五规划教材) |
| 内容 | 编辑推荐 井升华主编的《当代商务英语阅读教程（2学生用书）》尝试以话题为基础的内容英语教学（Topic—based Content English）。 本教材16个单元，在编排上尝试适合于以话题为基础的内容英语教学模式，每个大单元分为4个片段（Extract）和2个链接：“文化链接”和“相关链接”。每个片段在内容上可以独立存在，它与其它片段在话题内容上有关联，有一定系统性：“链接”涉及与话题有关的背景材料，当中有人文因素较强的故事性的文体阅读。但这并不限制教师课堂教学选材的独到做法。教师若以一个单元的“文化链接”为课堂教学重点，而把片段内容作为学生自己阅读的材料，也未尝不可。 本教材练习主要是为了让学生更好掌握与话题内容相关的语言知识和词汇而设计的。练习中也不忘拓宽该话题知识面以及该话题常用表达和词汇。作者意图是通过内容掌握词汇，通过词汇熟悉内容。这些内容和词汇具有实用价值，必将在今后实际工作中产生效益和作用。因此，在本教材（2）里，词汇练习进一步加强。 内容推荐 《当代商务英语阅读教程（2学生用书）》是专门为高职高专商务英语专业学生精心编写的。由著名英语专家井升华主编，高职商务英语教学一线骨干教师、本科商务英语教学专家、英语语言教育专家和企业商务英语培训教师联袂编写，由外籍商务英语专家审定把关。 《当代商务英语阅读教程（2学生用书）》有以下特点： 起点、难度适当，符合高职学生特点； 注重语言基本功，强化阅读技能训练； 富有时代特色，商务与语言有机衔接； 重在培养职业能力，适应商务职场需要； 配有光盘、多媒体课件及网站，方便课余巩固。 目录 Unit 1 汽车与交通 Topic—based Content：Automobiles and Transportation Topic Reading：Extracts of Automobiles and Transportation Extract 1：Automobile Industry [相关链接]Related Link：Brands of Cars Extract 2：Traffic Congestion and Its Solution [文化链接] Culture Link：Carpool／Vanpool Extract 3：China’S Drive for Local Car Brands Extract 4：China Starts Driving in Style [文化链接] Culture Link：Driving Through [实例链接]Link to Authentic Document：Car Exchange Agreement Unit 2 “租”出好生意 Topic-based Content：Leasing Topic Reading：Extracts of Leasing Extract 1：How to Choose an Equipment Leasing Company Extract 2：Equipment Leasing [实例链接]Link to Authentic Document：Rental Agreement Extract 3：Leasing Advantages [相关链接] Related Link：租约小知识 Extract 4：How Do I Buy My Car at the End of the Lease？ [实例链接]Link to Authentic Document：LEASE Unit 3 观光“财道” Topic—based Content：Toufism Topic Reading：Extracts of Tourism Extract 1：Tourist Industry Extract 2：Planning Your Trip [文化链接] Culture Link：To Be Time Travelers [相关链接] Related Link：China to Become the Second Largest Tourism Economy with in the Decade Extract 3：Safety and Security Warning Extract 4：Cultural Tourism [实例链接]Link to Authentic Document：A Tourist Promotional Letter Unit 4 商贸经典路——丝绸之路 Topic-based Content：Silk Route Topic Reading：Extracts of Silk Route Extract 1：The Story and Its Significance Extract 2：Foreign Influence [相关链接] Related Link：The Region of the Silk Route Extract 3：Marco Polo on the Silk Route Extract 4：Living In Silk：Chinese Textiles through 5，000 Years [文化链接] Culture Link：Digital Silk Road Unit 5 创意掘金 Topic-based Content：Creative Industry Topic Reading：Extracts of Creative Industry Extract 1：Definition and Boundaries of Creative Industry Extract 2：Significance of Creative Industry [文化链接]Culture Link：The Best Product Design of 2006 Extract 3：Creative Industry in the World Extract 4：Creative Industry in UK [相关链接] Related Link：An 0fflclal Measure of Innovation Unit 6 服务至上&休闲招财 Topic—based Content：Service&Leisure Industry Topic Reading：Extracts of Service&Leisure Industry Extract 1：Leisure Industry Extract 2：Services [文化链接] Culture Link：The Forgotten Pioneer of Corporate Design Extract 3：Service Industries Extract 4：Leisure Society [相关链接]Related Link：Public Utilities Unit 7 商界谈吃 Topic—based Content：Eating Culture Topic Reading：Extracts of Eating Culture Extract 1：Eating Culture Extract 2：Eating Disorders&Body Image [文化链接]Culture Link：The Art of Eating Extract 3：Cultural Diversity：Eating in America Extract 4：A Chinese Banquet [文化链接]Culture Link：Why Are You Overweight？ Unit 8 期中复习 Topic—based Content：A Review of the Content from Unit 1 to 7 Topic Reading：Extracts of E—Commerce Extract 1：Nokia’S Do—Everything Phone Extract 2：E—Shopping Hits New Highs in Britain Extract 3：The$4，017 Hair Dryer [阅读链接]Link to Reading Attack Skill Unit 9 商界英雄记 Topic-based Content：Corporations and the Entrepreneurs Topic Reading：Extracts of Corporations and the Entrepreneurs Extract 1：Corporations and Entrepreneurs Extract 2：Large Corporations [相关链接]Related Link：Multinational Corporation Extract 3：How Companies Go International Extract 4：Women Entrepreneurs and Risk [相关链接]Related Link：Lenovo [阅读链接]Link to Reading Attack Skill Unit 10 企业及其系统 Topic-based Content：Business and Its Components Topic Reading：Extracts of Business and Its Components Extract 1：Business Administration Extract 2：Businesses Components [相关链接]Related Link：Business Education Extract 3：Management Information Systems（MIS） Extract 4：0ffice System [文化链接] Culture Link：From Business Owner to Business Leader Unit 11 管理科学管窥 Topic—based Content：Management Topic Reading：Extracts of Management Extract 1：Defining Management Extrat 2：Management Functions [文化链接]Culture Link：Managers Must Learn“Change Hats” Extract 3：Efficiency all Effectiveness Extract 4：Excellence in Management [相关链接]Related Link：About Kodak [阅读链接]Link to Reading Attack Skill Unit 12 聚焦企业文化 Topic—based Content：Organizational Culture Topic Reading：Extracts of Organizational Culture Extract l：Organizational Culture Extract 2：Shared Things [相关链接]Related Link：Some Characteristics of Culture Extract 3：Organizational Culture Changes Extract 4：Organizational Culture and Leadership [文化链接]Culture Link：Symbols in Organizational Culture Unit 13 “交往”手段制胜 Topic—based Content：Communication Topic Reading：Extracts of Communication Extract l：Media and Communications Extract 2：The Importance of Communication [文化链接]Culture Link：Some Selected Extracts Extract 3：Communication and~dvanced Information Technology Extract 4：Information Superhighway in the US [相关链接]Related Link：Some Extracts about Development History of Communication Unit 14 兼并浪潮 Topic-based Content：Mergers and Their Influence on Organizational Culture Topic Reading：Extracts of Mergers and Organizational Culture Extract 1：Mergers Extract 2：Examples of Actions that May Help in a Merger Process [相关链接]Related Link：Recent World’S Top Corporate Mergers Extract 3：Mergers and Organizational Culture Extract 4：Possible Objectives of the Merger Process [文化链接]Culture Link：Elegant Use of Symbol Unit 15 证券英语趣谈 Topic—based Content：Securities English Topic Reading：Extracts of Securities Industry Extract 1：Stock Business Extract 2：Buying and Selling [文化链接] Culture Link：The Old Lady and the Salami Slicer [相关链接] Related Link：A History of Stock Exchanges Extract 3：Stock Exchanges in United States Extract 4：Stock Indexes [文化链接]Culture Link：Dow Jones History [实例链接]Link to Authentic Document：Listing Agreement [相关链接]Related Link：Dow Jones Average Unit 16 期末复习 Topic-based Content：A Review of the Content from Unit 9 to Unit 15 Topic Reading：Extracts of Climate Change and Economic Development Extract 1：“The Day After Tomorrow”and Abrupt Climate Change Extract 2：A Report of Abrupt Climate Change Extract 3：Executive Summary of the Report Extract 4：Climate Exchange [相关链接] Related Link：Impacts of Climate Change on Washington's Economy 参考文献 |
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| 缩略图 |  |
| 书名 | 当代商务英语阅读教程(2学生用书高职高专十一五规划教材) |
| 副书名 | |
| 原作名 | |
| 作者 | 井升华 |
| 译者 | |
| 编者 | |
| 绘者 | |
| 出版社 | 华东师范大学出版社 |
| 商品编码（ISBN） | 978756175822901 |
| 开本 | 16开 |
| 页数 | 333 |
| 版次 | 1 |
| 装订 | 平装 |
| 字数 | 411 |
| 出版时间 | 2008-03-01 |
| 首版时间 | 2008-03-01 |
| 印刷时间 | 2011-11-01 |
| 正文语种 | 英 |
| 读者对象 | 青年(14-20岁),普通成人 |
| 适用范围 | |
| 发行范围 | 公开发行 |
| 发行模式 | 实体书 |
| 首发网站 | |
| 连载网址 | |
| 图书大类 | 教育考试-外语学习-英语 |
| 图书小类 | |
| 重量 | 0.612 |
| CIP核字 | |
| 中图分类号 | H319.4 |
| 丛书名 | |
| 印张 | 21.5 |
| 印次 | 3 |
| 出版地 | 上海 |
| 长 | 260 |
| 宽 | 186 |
| 高 | 16 |
| 整理 | |
| 媒质 | 图书 |
| 用纸 | 普通纸 |
| 是否注音 | 否 |
| 影印版本 | 原版 |
| 出版商国别 | CN |
| 是否套装 | 单册 |
| 著作权合同登记号 | |
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| 定价 | |
| 印数 | 11300 |
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| 安全警示 | 适度休息有益身心健康，请勿长期沉迷于阅读小说。 |
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