本教材内容紧扣会展企业人才能力需求，以会展商务活动体系中的典型工作任务与工作过程为依据，以“主办方”“参展商”以及“采购商”三个不同角色的真实工作任务为出发点，按照展前、展中和展后的工作流程序化教学内容。每一个模块对应不同的工作流程与任务，每一个学习任务针对不同的职业技能，并结合英语知识学习和应用能力培养设计教学环节，教材内容具有较强的实用性与针对性。
全教材包括三个模块，共九个部分。第一个模块为展前服务，包括推广展会、安排参展和进驻展馆；第二个模块为展中服务，包括接待客户、推介产品、洽谈业务和签订合同；第三个模块为展后服务，包括跟进业务和分析会展成效。

Module 1 Services Before an Exhibition
Unit 1 Promoting an Exhibition推广展会
Task 1 Introducing an Exhibition
Task 2 Invitingto anExhibition
Task 3 EnquiringAbout an Exhibition
Task 4 Choosing anExhibition
Unit 2 Making Exhibiting Arrangements安排参展
Task 1 Booking a Stand
Task 2 Arranging Shipping
Task 3 Handling Insurance
Task 4 MakingTravelArrangements
Unit3 Moving in an Exhibition进驻展馆
Task 1 MovingtoCloudExhibition
Task 2 Building the Booth
Task 3 Decorating the BOOth
Task 4 TrainingBooth Staff
Module 2 Services at an Exhibition
Unit 4 Receiving Clients接待客户
Task 1 ReceivingCustomers at aBooth
Task 2 SocializingwithClients
Task 3 Going SightseeingwithClients
Unit 5 Presenting Products推介产品
Task 1 Planning Live Streaming Marketing
Task 2 Presenting Products
Task 3 TalkingwithVisitorsAboutNewProducts
Task 4 Learning to Make a Sales Presentation Effectively
Unit 6 Negotiating Business洽谈业务
Task 1 Negotiating About Price and Commission
Task 2 NegotiatingAboutPayment
Task 3 NegotiatingAbout Shipment
Task 4 NegotiatingAbout Packing and Insurance
Unit 7 Signing a Contract签订合同
Task 1 Drawingup aContract
Task 2 Amending a Contract
Task 3 Signing a Contract
Module 3 Services After anExhibition
Unit 8 Following up Business跟进业务
Task 1 Leaming Exhibition Follow—up Strategy
Task 2 Planning After-show Marketing Activities
Task 3 Following up Sales Orders&Prospects
Unit 9 Analyzing Exhibition Results分析会展成效
Task 1 Measuring the Success ofan Exhibition
Task 2 ReportingExhibitionResults
Task 3 Writing Reports on Exhibition Results
Key to the Activities
Unit 1 Promoting an Exhibition推广展会
Unit 2 Making Exhibiting Arrangements安排参展
Unit 3 Moving in an Exhibition进驻展馆
Unit 4 Receiving Clients接待客户
Unit 5 Presenting Products推介产品
Unit 6 Negotiating Business洽谈业务
Unit 7 Signing a Contract签订合同
Unit 8 Following up Business跟进业务
Unit 9 Analyzing Exhibition Results分析会展成效
ApPendices
Appendix 1 附录1常用外贸专业术语缩略词
Appendix 2 附录2国际展览专业术语
Appendix 3 附录3部分展览专业网站
References参考文献