本书共分18个章节，从不同领域介绍了不同语言和文化背景下的种种交际方式。本书选择了与学生日常生活较为接近的一些话题。本书旨在通过设计各种具有操作性的活动，让学生在实践中理解不同文化之间的特点与差异。我们还结合大量具体事例，安排了多样化的课内外活动，并辅以相关背景知识，以增加学生的跨文化交际体验，从而实现学生跨文化交际能力的形成和提高。每个单元中的Supplementary Reading部分，是对该单元的知识补充，主要供对该单元的话题感兴趣的读者作深人学习使用。本书主要适合高职院校英语专业的学生使用，也可供从事外贸、外事的工作人员阅读，或供英语程度好，对文化与交际有兴趣的读者使用。

Unit 1 Introduction

 1.1 Warm-up

 1.2 Understanding Culture

 1.3 Understanding Communication

 1.4 Supplementary Reading

Unit 2 Daily Life

 2.1 Warm-up

 2.2 Chinese in an American Eye

 2.3 How to Tell If You're an American

 2.4 Getting along with Middle Easterners

 2.5 Supplementary Reading

Unit 3 Transportations and Travel

 3.1 Warm-up

 3.2 Transportation in the US

 3.3 Transportation in China

 3.4 Travel Tips in the United States

 3.5 Supplementary Reading

Unit 4 Religions

 4.1 Warm-up

 4.2 Religion: A Study of Society

 4.3 Christianity: Creation of the World

 4.4 Islam: Muslim Internet Matchmaking

 4.5 Supplementary Reading

Unit 5 Social Problem

 5.1 Warm-up

 5.2 Air Pollution Hurts India's Rice Crop

 5.3 Family Violence and Abuse

 5.4 Supplementary Reading

Unit 6 School Education

 6.1 Warm-up

 6.2 British Public Schools

 6.3 Higher Education in the US and Canada

 6.4 Supplementary Reading

Unit 7 Campus Life

 7.1 Warm-up

 7.2 Campus Accommodation

 7.3 Taking Part-time Jobs

 7.4 Supplementary Reading

Unit 8 Familial Relationship

 81 Warm p

 8.2 Love and Marriage

 8.3 Parents and Children

 8.4 Supplementary Reading

Unit 9 Social Relationship

 9.1 Warm-up

 9.2 Friendliness or Friendship

 9.3 Neighborhood

 9.4 Supplementary Reading

Unit 10 Business Etiquette

 10.1 Warm-up

 10.2 Business Card Etiquette

 10.3 Cell Phone Etiquette

 10.4 Gift giving Etiquette

 10.5 Supplementary Reading

Unit 11 Body Language

 11.1 Warm-up

 11.2 The Culture of Body Language

 11.3 Silence

 11.4 Supplementary Reading

Unit 12 Food Culture

 12.1 Warm-up

 12.2 Phoenix Feet, Drunken Shrimp, and Sparrow on a Stick

 12.3 Indian Eating Habits

 12.4 Supplementary Reading Ⅰ

 12.5 Supplementary Reading Ⅱ

Unit 13 National Costumes

 13.1 Warm-up

 13.2 Scottish National Dress

 13.3 Appropriate Dress in the Middle East

 13.4 Blue Jeans

 13.5 Supplementary Reading

Unit 14 Clothing and Appearance

 14.1 Warm-up

 14.2 Clothing and Cultural Values

 14.3 Appearance and Judgments of Beauty

 14.4 Business Dress

 14.5 Supplementary Reading

Unit 15 Countries

 15.1 Warm-up

 15.2 History and Pop Culture of the United States

 15.3 Life of a Euro

 15.4 Supplementary Reading

Unit 16 Cities

 16.1 Warm-up

 16.2 New York City and the Statue of Liberty

 16.3 Dubai

 16.4 Supplementary Reading

Unit 17 Western Festivals

 17.1 Warm-up

 17.2 Christmas: The Biggest Holiday for Christians

 17.3 Easter: To Welcome Spring Together

 17.4 Supplementary Reading

Unit 18 Eastern Festivals

 18.1 Warm-up

 18.2 Ramadan and Eid AI-Fitr

 18.3 Sesi——Korean Seasonal Customs

 18.4 Supplementary Reading

参考文献