图书 | 商务英语函电(第2版21世纪英语专业系列教材) |
内容 | 内容推荐 本书按国际贸易流程以一笔鞋子交易为主线展开,根据工作流程呈现了order inquiry(客户询盘),container loading(装柜要求)等公司信函实例,每个环节收进了业务常用的最新术语与词汇,例如OEM,MOQ,leadingtime,HQ,TNT,PayPal等,并分环节对国际贸易语言点进行介绍。本书表格形式多,有询盘单、报价单、估价单、装船通知等,新颖实用。练习题结合了托业考试的最新题型,实训内容紧跟业务员的实际操作,附有公司真实信头、名片、图片等。实现了与外贸业务零距离的接触,从多方面训练学生的贸易实战能力。本书可供高等院校商务英语专业和国际经济与贸易专业的学生、国际商务从业人员参考使用,也可作为从事国际贸易工作的专业人士、公司培训的自学参考书。 目录 Module I Basics for International Business Correspondence CHAPTER I INTERNATIONAL BUSINESS ENGLISH I. About the Course II. Guidelines for Effective Business Correspondence III. Layout of Business Emails and Letters Business Link Skill Training Module II Establishing Business Relations CHAPTER II ESTABLISHING BUSINESS RELATIONS Lesson 1 (A) Self-Introduction (B) Highlighting Advantages Lesson 2 (A) A First Inquiry (B) A Reply to the Above Lesson 3 Contact Customers after Fair Business Link Skill Training Useful Expressions Module III Business Negotiations CHAPTER III INQUIRY AND REPLY Lesson 4 (A) Inquiring for Quantity Discount (B) A Reply to the Above Lesson 5 Asking to Quote Two Kinds of Prices Lesson 6 A Tabulated Order Inquiry Skill Training Useful Expressions CHAPTER IV OFFERS AND COUNTER-OFFERS Lesson 7 A Non-Firm Offer Lesson 8 A Counter Offer Lesson 9 Offering Substitute Material Business Link Skill Training Useful Expressions CHAPTER V ORDERS AND CONTRACTS Lesson 10 (A) Asking to Send an S/C (B) A Reply to the Above Lesson 11 (A) Asking to Send PO (B) A Reply to the Above Lesson 12 Sending S/C and PI Business Link Skill Training Useful Expressions CHAPTER VI PRODUCTION & INSPECTION Lesson 13 (A) Inline Inspection Reports (B) Advising the Production Schedule Lesson 14 Failed in Inspection Lesson 15 Asking to Release the Shipment Business Link Skill Training Useful Expressions CHAPTER VII PAYMENT Lesson 16 Payment Negotiation Lesson 17 (A) Proposing Payment by D/P at Sight (B) A Reply to the Above Lesson 18 Settling Balance Payment Skill Training Useful Expressions CHAPTER VIII ESTABLISHMENT OF L/C AND AMENDMENT TO L/C Lesson 19 (A) Urging Establishment of L/C (1) (B) Urging Establishment of L/C (2) Lesson 20 Amend the L/C with Correct Amount Lesson 21 (A) Amendment to L/C (B) Amending L/C to Allow Transshipment Business Link Skill Training Useful Expressions CHAPTER IX PACKING & MARKING Lesson 22 Inner Packing & Labeling Lesson 23 Outer Packing Lesson 24 Container Loading Business Link Skill Training Useful Expressions CHAPTER X SHIPMENT Lesson 25 (A) Shipping Instructions (B) A Reply Lesson 26 (A) Confirming Delivery Date (1) (B) Confirming Delivery Date (2) Lesson 27 Asking for Partial Shipment Business Link Skill Training Useful Expressions CHAPTER XI INSURANCE Lesson 28 Insurance Information Lesson 29 Insurance Clause Lesson 30 Asking the Seller to Cover Insurance Business Link Skill Training Useful Expressions CHAPTER XII COMPLAINTS, CLAIMS AND SETTLEMENT Lesson 31 Claim on Export Carton Lesson 32 Settling Complaint Lesson 33 Settlement on Inferior Quality Business Link Skill Training Useful Expressions APPENDIX |
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书名 | 商务英语函电(第2版21世纪英语专业系列教材) |
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编者 | 吴雯//吴含 |
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出版社 | 北京大学出版社 |
商品编码(ISBN) | 9787301344347 |
开本 | 16开 |
页数 | 236 |
版次 | 1 |
装订 | 平装 |
字数 | 450 |
出版时间 | 2023-09-01 |
首版时间 | 2023-09-01 |
印刷时间 | 2023-09-01 |
正文语种 | 英 |
读者对象 | 本科及以上 |
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发行范围 | 公开发行 |
发行模式 | 实体书 |
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图书大类 | 经济金融-经济-贸易 |
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重量 | 440 |
CIP核字 | 2023174719 |
中图分类号 | F740 |
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印张 | 15.25 |
印次 | 1 |
出版地 | 北京 |
长 | 260 |
宽 | 185 |
高 | 13 |
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安全警示 | 适度休息有益身心健康,请勿长期沉迷于阅读小说。 |
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