This book features 50 real-life layout design projects and the author looks behind the scenes, uncovering the design processes that produced the end results. Original plans, sketches, visuals,interim drawings, and presentations, each accompanied by informative text and captions, show how designers present their ideas and solve problems. Each featured design project is shown in detail from concept to completion and all the stages in between.The author focuses on the layout process for a wide variety of successful graphic design projects, exploring the hows and whys of the layouts' final look. He answers questions such as: Where did the idea come from? Why did the designer approach the problem this way? What failures did the designer encounter along the way? How did the designer achieve the end result?This book provides an over-the-shoulder perspective on the design process for 5o hardworking layouts.

The Design Secrets series brings you inside the intriguing process of design. Unlike other design books that show only the final product, this series profiles design projects in detail, from concept to completion and all the stages in between, seasoned with the designers"insights and inspirations. Each volume presents 50 successful projects, created by leaders in the design field.

Introduction

AlGA Design Camp

Sussner Design Company

Arnica Mature Lifestyles

dossiercreativeinc.

APIM

SETEZEROUM

AptarGroup, Inc.

SamataMason

ArjoWiggins

Viva Dolan Communications & Design, inc.

ARTISTdirect

Douglas Joseph Partners

Axeneo7

Koiegram Design

Bambra Press

Hatch Creative

Basic Elements

Gensler Studio

Bathology

Michael McDaniel

B3 (Blocks Below Broad)

16oover9o

Carmel Partners

Alterpop

David Carson

Kolegram Design

Dickson"s Paper

Ph.D

El Revolver

Revolver Industries

Entravision Communications Corporation

Douglas Joseph Partners

Fine + Folk (Milwaukee Art Museum)

Lowercase, Inc.

Fontshop International

Stefan Sagmeister

Fraser Papers

Belyea

Genome Canada

iridium, a design agency

Geographics

The Jones Group

Harvard Business School

Philographica, Inc.

Heavyweights (Hanes Printables)

Henderson Bromstead Art Company

Herman Miller

BBK Studio

Hospital Sainte-Justine

No[in Branding & Design

InfoNet

Mimio Design

Jaguar

BBK Studio

Jiffy Lube

Limb Design

The London Institute

Webb & Webb Design

MINI Cooper

Crispin Porter + Bogusky

Mrs. Meyer"s

Werner Design Werks, Inc.

Neoforma

Cahan & Associates

Novell Corporation

Hornall Anderson Design Works

Octe[ Corporation

Ideas On Purpose

Orivo

Hornall Anderson Design Works

Penford Corporation

Methodologie

project themepark

envision+

Pure Design

Nine Point Design

Raid Gauloises

Zooom Productions

RGD (Registered Graphic Designers of Ontario, Canada)

Pylon Design

S.A.W. (Solutions At Work)

Enspace, Inc.

Sequoia Hospital

Chen Design Associates

SGF (Societe generale de financement du Quebec)

Gauthier Associes Designers

Song (Delta Airlines)

Templin Brink Design

Sun Ice

Tetro Design

Taylor Guitars

Mires Brands

University of lUinois at Urbana-Champaign

Faust Associates

Virginia Zoo

Ringer Creative

Wdter"s Theatre

Lowercase, Inc.

The Young & Rubicam Group of Companies

Chris Rooney

Directory of Designers

About the Author