This book provides a strong foundation for impending entrepreneurs to aid,in determining the possible positive outcomes of the venture"-Marcy Freed,President,Vital Stim Incorporation."This book deals very bravely with the opportunity of technology entrepreneurship.This is a great,and a courageous effort"-Jerome S.Engel,Executive Director,Lester Center for Entrepreneurship and Innovation,University of California,Berkeley.""Finding Fertile Ground" provides a terrifically engaging perspective on the mindset of the successful entrepreneur.Scott Shane's well-structured analysis and thought-provoking conclusions give would-be entrepreneurs a great set of tools to use in assessing opportunities and risks.

Acknowledgments

Introduction

Chapter 1:Selecting the Right Industry

Chapter 2:Identifying Valuable Opportunities

Chapter 3:Managing Technological Evolution

Chapter 4:Identifying and Satisfying Real Market Needs

Chapter 5:Understanding Customer Adoption

Chapter 6:Exploiting Established Company Weaknesses

Chapter 7:Managing Intellectual Property

Chapter 8:Appropriating the Returns to Innovation

Chapter 9:Choosing the Right Organizational Form

Chapter 10: Managing Risk and Uncertainty

Conclusions

Index