本书以商务主题为主线，贯穿商务技能训练，切实提高商务英语专业学生或商务从业人员的商务写作能力，也可扩大学习者的商务及相关知识。其内容涵盖了商务应用文的写作规范和实例分析，使学习者得到全面系统、生动有效的商务书面沟通能力的训练。全书的突出特点是详细分析每一个精选出来的案例，既具有一定的理论性，又具有鲜明的实用性和操作性，还有助于学习者了解全球各国或地区不同的文化背景和商务习俗知识。

Part One 写作概述

Chapter 1 商务英语信函的分类、结构和写作原则

 1 Basic Categories of Business English Writing商务英语写作基本分类

 2 Structure of Business Writing商务信函的结构

 3 Principles for Business English Writing商务信函写作原则

Chapter 2 商务信函的组成与格式

 1 Parts of a Business Letter信函的组成

 2 0pen Punctuation开放式标点

 3 Format of Business Letter信函的格式

Part Two 业务信函

Chapter 1 资信调查函

 1 Consulting Letter咨询函

 2 Survey the New Opener from the Bank向银行查询新客户资信情况

 3 Inquiring New Customer's Credit Information from Customers向客户查询信用及经营情况

 4 Credit Survey Letter with Attachment带附表的资信调查函

 5 Favorable Letter of Credit Information资信调查有利回函

 6 Unfavorable Letter of Credit Information资信调查不利回函

 7 Apolgizing表明无法提供确切意见而致歉

 8 Asking for Credit Information from Old Customers请求老客户作为资信证人

 9 Asking for Credit Information要求对方提供资信资料

 10 Accepting the Consulting Requirement同意资信要求

 Useful Expressions and Practice相关表达及练习

Chapter 2 前期准备

 1 Business Survey业务调查

 2 Credit Information Letter咨询信

 3 Wishes for Relation Establishment表达建立业务关系的意愿

 4 Accepting and Declining Business Relation Establishment接受/拒绝建立业务关系

 Useful Expressions and Practice相关表达及练习

Chapter 3 建立商务关系

 1 Establishment of Business Relation建立商务关系

 2 Resume Relation with Old Customers与过去有贸易往来的公司恢复联系

 3 Seek for Business Partners寻求合作伙伴

 4 Contact Letters between Importers and Exporters进口商与出口商/出口商与进口商的联络信

 Useful Expressions and Practice相关表达及练习

Chapter 4 业务接触

 1 Asking for/Sending Samples or information索取/寄送样品或资料

 2 Acting as Agents担任代理(请求，同意和拒绝)

 3 Requiring/Agreeing Trial Sales要求/同意试销

 Useful Expressions and Practice相关表达及练习

Chapter 5 价格谈判

 1 Buyer's Inquiry买方询盘

 2 Seller's Offer卖方发盘

 3 Buyer's Counter Offer买方还盘

 4 Accepting the Offer接受发盘

 5 Declining the Offer拒绝发盘

 6 Accepting the Counter Offer接受还盘

 7 Declining the Counter Offer拒绝还盘

 Useful Expressions and Practice相关表达及练习

Chapter 6 价格变动

 1 Discount折价优惠

 2 Adviee of Price Increase涨价通知

 3 Sample for Price List价目表范例

 Useful Expressions and Practice相关表达及练习

Chapter 7 样品的的订取与发送

 1 0rder Sample样本订单

 2 0rder Letter订购函

 3 Asking for/Sending/Declining Sending Samples索取/同意送付/拒绝送付样品

 Useful Expressions and Practice相关表达及练习

Chapter 8 订货

 1 Accepting the Order接受订单

 2 Declining the Order拒绝订单

 3 Pressing for Order催促下订单

 4 Confirming the order确认订单

 Useful Expressions and Practice相关表达及练习

Chapter 9 合同契约

 1 Purchase Contract购货合同

 2 Sales Confirmation销售确认书

 3 Contract of International Transportation of Goods国际货物运输合同

 4 Agent Contract of Consignation委托代理合同

 Useful Expressions and Practice相关表达及练习

Chapter 10 付款通知

 1 Payment Terms付款条款

 2 Drawing Bill开立汇票

 3 Notification of Bill Acceptance通知接受汇票

 4 Proposal for Bill Change提议变更汇票

 5 Pressing for Payment催款

 Useful Expressmns and Practice相关表达及练习

Chapter 11 开立信用证

 1 Pressing for LC催开信用证

 2 Notification of Opening of L/C通知已开信用证

 3 Amending and Expanding L/C信用证修改与展期

 Useful Expressions and Practice相关表达及练习

Chapter 12 货物包装

 1 Delivery Process发货流程

 2 Requirement On Shipping Mark唛头要求

 3 Packing Requirement包装要求

 4 Packing List Sample装货单样本

 Useful Expressions and Practice相关表达及练习

Chapter 13 货物运送

 1 装运申请书Application Letter of Shipment

 2 告知准备装运Notification of Ready Shipment and Delivery

 3 货物装运通知Notification of Product Shipment

 4 货物抵达Notification of Product Arrival

 Useful Expressions and Practice相关表达及练习

Chapter 14 运送失误

 1 Dissatisfaction of Shortage/Shipment Delay Sample Demonstration因量不足/延误装运等而不满

 2 Apology for Shortage/Shipment Delay因数量不足/延误装运等致歉

 3 Notify Arrival and Enclose Bank告知货品抵达，附上支票

 Useful Expressions and Practice相关表达及练习

Chapter 15 投诉与索赔原因

 1 Complaint for Poor Quality投诉货物质量欠佳

 2 Complaint for Shortage投诉产品数量不足

 3 Complaint for Invoice Mistake投诉单据有误

 4 Complaint for Delivery Delay投诉延误交货时间

 5 Complaint for Wrong Items投诉收到的货物与订单不符

 6 Complaint for Poor Packaging投诉包装不良

 Useful Expressions and Practice相关表达及练习

Chapter 16 投诉与索赔结果

 1 Apology for Wrong Delivery为送错商品致歉

 2 Clarification of Responsibility on Both Ends解释双方都有责任

 3 Ready for Investigation表示愿意调查

 4 Managing Customer for Returning Products调解客户退货

 5 Refusing Claims拒绝理赔

 6 Notification of Replacement通知对方运去替代品

 7 Taking Responsibility for Claim and Payment for Loss表明愿意负责，赔偿损失

 8 Dealing with Tough Customers应付令人头疼的客户

 9 Improving Service改善服务

 Useful Expressions and Practice相关表达及练习

Chapter 17 保险

 1 Asking for Insurance要求保险

 2 Introducing Coverage介绍承保范围

 3 Aceepting Insurance接受保险

 Useful Expressions and Practice相关表达及练习

Chapter 18 销售函/促销函

 1 Advertisement Poster广告海报

 2 Propaganda Poster宣传海报

 3 Newspaper Poster报纸广告

 4 Brochure宣传册

 5 Product Recommendation推荐产品

 6 Product Description描述产品

 useful Expressions and Practice相关表达及练习

Part Three 办公文书

Chapter 1 便条

 1 Receipt收条

 2 Credit Note欠条

 3 Message留言

 4 Note for Leave请假条

 Useful ExpreSSions and Practice相关表达及练习

Chapter 2 通知

 1 Meeting Notice会议通知

 2 N0tice for Greeting New Colleagues欢迎新员工通知

 3 Holiday Notice放假通知

 4 Practice Notice开业通知

 Useful ExpreSSions and Practice相关表达及练习

Chapter 3 会议公文

 1 Meefing Invitation会议邀请

 2 Meeting Agenda会议议程

 3 Meeting Recond会议记录

 Useful Expressions and Practice相关表达及练习

Chapter 4 其他办公文书

 1 Memo备忘

 2 Email电邮

 3 Report报告

 4 Personnel人事

 5 Proposal意向书

 Useful Expressions and Practice相关表达及练习

Part Four 交际信函

Chapter 1 求职招聘

 1 Resume简历

 2 Application Letter求职信

 3 Recommendation Letter推荐信

 4 Dismiss Letter解聘信

 Useful Expressions and Practice相关表达及练习

Chapter 2 邀请与约见函

 1 Invitation Letter邀请与约见函

 2 Congratulation Letter and Sympathy祝贺与慰问

 3 Letter of Thank-You and Apology感谢与道歉函

 4 Condolence Letter哀悼信

 Useful Expressions and Practice相关表达及练习

Chapter 3 预订信

 1 Book Room预定房间

 2 Book Flight Tickets预定机票

 3 Making Reservations for Banquet预定晚宴

 Useful Expressions and Practice相关表达及练习

附录A 商务英语复数形式

附录B 商务英语常用短语

附录C 常用商务英语缩略语

附录D 商业符号

附录E 国外重要财务和会计团体

附录F 国外重要财务和会计文献

附录G 世界著名公司

参考答案