本书是为高职高专学生进行专业英语学习而编写的。课文涉及电子商务简介、因特网简介、企业与电子商务、B2C、B2B、供应链管理、网络营销、客户关系管理、电子商务与物流、网上支付、网络安全、电子商务与税收、网站建设、电子商务发展趋势、电子商务案例。本书适合高职高专财经类学生使用，也可供相关人员学习使用。

本书是为高职高专学生进行专业英语学习而编写的。在内容的编排上由浅入深，文章难度适中，既具有很强的专业性又具有很好的可读性。本书共有15个单元，课文涉及电子商务简介、因特网简介、企业与电子商务、B2C、B2B、供应链管理、网络营销、客户关系管理、电子商务与物流、网上支付、网络安全、电子商务与税收、网站建设、电子商务发展趋势、电子商务案例。

本书适合高职高专财经类学生使用，也可供相关人员学习使用。

Unit One Introduction to E-commerce

Text Introduction to Ecommerce

Reading Materials More About E-commerce 

Knowledge Link

Fun English ordering Fast Food

Unit Two Introduetion to Internet 

Text Introduction to Internet 

Reading Materials Electronic Mail on the Internet

Knowledge Link Introduction to the WOrld Wide Web

Fun English Bosses Versus Workers

Unit Three Enterprise and E-commerce

Text An Introduction to ERP---

Reading Materials How Can ERP Improve Companies’Business Performance

Knowledge Link Benefits ERP Can Bring to Companies

Fun English The Calm CEO

Unit Four B2C 

Text The ABCs of B2C 

Reading Materials Harley-Davidson 

Knowledge Link

Fun English The Busy Young Businessman

Unit Five B2B

Text How B2B Works

Reading Materials Understanding the Supply Chain and EDI 

Knowledge Link Benefits of EDI 

Fun English Men Are Better Friends

Unit Six Supply Chain Management

Text On Supply Chain Management

Reading Materials More About Supply Chain Management

Knowledge Link Why Is Supply Chain Management So Important

Fun English A Good Response。

Unit Seven Internet Marketing

Text E-marketing Strategies

Reading Materials Advertising

Knowledge Link

Fun English The Banker’S Tailor-made Suit

Unit Eight Customer Relationship Management

Text Customer Relationship Management

Reading Materials How to Implement CRM

Knowledge Link CRM Channels and Customer Contact Center 

Fun English The Drunk Driver

Unit Nine Ecommerce and Logisties

Text Understanding Logistics in E-commerce Age

Reading Materials Measures That Logistics Takes in E-commerce Age

Knowledge Link The Logistics Requirements

Fun English A Cheap Mercedes

Unit Ten Online Payments 

Text Online Payments

Reading Materials DigiCash

Knowledge Link 

Fun English Their Last Requests

Unit Eleven Internet Security

Text Firewall

Reading Materials Public Key Encryption and Digital Signature。

Knowledge Link

Fun English What Does Two Hus Two Equal

Unit Twelve Ecommerce and Taxation

Text Tax Issues-in E-commerce(I) 

Reading Materials Tax Issues in E-commerce(II)

Knowledge Link Electronic Signatures in Global and National Commerce Act

Fun English Neither Do I

Unit Thirteen Website Building

Text Website Building

Reading Materials How to Promote and Maintain a Website

Knowledge Link

Fun English The Bill for$1000

Unit Fourteen The Prospect for E-commerce

Text The Development and Future of E-commerce

Reading Materials Is There a Future for E-commerce

Knowledge Link New Paradigm and New Models of E-commerce

Fun English The Great Introduction

Unit Fifteen E-commerce Case study 

Text A Case of B2B E-commerce

Reading Materials Case of Alibaba

Knowledge Link Introduction to Yahoo 

Fun English Everything Should Be in Balance

References