本书是作者在广泛研究众多国内外论述后，并且在完成本科、研究生八轮跨文化交际学课程教学基础上编写而成的。其内容安排循序渐进，从理论到实践，前四章侧重理论基础、文化与语言的研究；五至八章侧重文化与言语行为、非言语行为的研究及性别研究，并探讨了如何培养跨文化交际的能力；后三章探讨了跨文化交际在全球化态势下与贸易、旅游以及教育的关系。该书可供各大专院校作为教材使用，也可供从事相关工作的人员作为参考用书使用。

Chapter One Introduction

 §1. What Is Culture?

1. The definition of culture

2. The features of culture

 §2. Intercultural Communication

1. Defmition and forms of intercultural commtmication

2. The development of intercultural communication

 §3. The Importance of Intercultural Communication

1. The economic imperative

2. The technological imperative

3. The self awareness imperative

4. The ethical imperative

5. The peace imperative

6. The imperative of appreciating other cultures

Chapter Two Words and Culture

 §1. Types of Meanings of a Word

1. Connotative meaning

2. Stylistic meaning

3. Affective meaning

4. CoUocative meaning

 §2. Words Different in Denotation in Two Cultures

1. A term in one language that does not have a counterpart in another

2. Seemingly same words take on different denotations

3. The same denotation is expressed in different semantic fields

 §3. Words Different in Connotation in Two Cultures

1. Colors

2. Animals

3. Numbers

Chapter Three Idioms and Culture

 §1. Definition and Features of Idiom

 §2. Equivalent Idioms

 §3. Half Equivalent Idioms

 §4. Seemingly Equivalent Idioms

 §5. Non-equivalent Idioms

1. Literature

2. Mythology

3. Religion

4. Sports

5. Social life

Chapter Four Fundamental Theories

 §1. Hall' s High-Context and Low-Context Communication

 §2. Hofstede' s Value Dimensions

1. Individualism and collectivism

2. High and low uncertainty avoidance

3. High and low power distance

4. Masculinity and femininity

 §3. Kluckhohn et al's Value Orientations

1. Time orientation: past -- present -- future

2. Activity orientation: being -- being-in-becoming -- doing

3. Relational (social) orientation: hierarchical -- collateral -- individualistic

4. Person-nature orientation: mastery -- harmonious -- submissive

5. Human nature orientation: good -- mixed -- evil

 §4. Kaplan' s Cultural Thought Patterns

Chapter Five Verbal Communication and Culture

 §1. Addressing

1. Definition and classification of addressing

2. Strategies of addressing and cultural differences

 §2. Invitation

1. Invitation in speech form

2. Invitation in written form

 §3. Compliment

1. Compliment across cultures

2. Lexical and syntactic structures of English compliment

3. Comparison on compliments between Chinese and English

 §4. Apology

1. The definition of apology

2. Strategies of apology

3. Comparison on apology between Chinese and English

 §5. Presenting Thanks

1. Frequency of presenting thanks

2. Ways of presenting thanks

3. Responses to thanks

 §5. Greeting and Parting

1. Greeting

2. Parting

Chapter Six Nonverbal Communication and Culture

 §1. A Brief Introduction on Nonverbal Communication

1. Defmition

2. Classification of nonverbal commtmication behaviors

3. Functions of nonverbal communication behaviors

 §2. Oculesics (Eye Contact)

1. Functions of eye contact

2. Cross-cultural study

 §3. Gesture and Posture

1. Classification of gesture and posture

2. Cross-cultural study

 §4. Proxemics (Space)

1. Hall's space theory

2. Cross-cultural study

 §5. Haptics (Touch)

1. Classification of touch

2. Cross-cultural study

 §6. Chronemics (Time)

1. Hall' s classification

2. Cross-cultural study

Chapter Seven Gender Study

 §1. The Study of Gender Differences

1. Gender and sex

2. The study of gender differences

 §2. Gender and Verbal Communication

1. Difference in phonology

2. Difference in morphology and vocabulary

3. Difference in intonation

4. Different requirement for politeness

5. Difference in topics

6. Difference in language style

7. Difference in pitch

8. Difference in vocal segregates

 §3. Gender and Nonverbal Communication

1. Oculesics (Eye Contact)

2. Gesture and posture

3. Proxemics (Space)

4. Haptics (Touch)

5. Chronemics (Time)

 §4. Summary

Chapter Eight Becoming Competent in Intercultural Communication

 §1. Managing Intercultural Conflicts

1. Types of conflicts

2. Potential problems in intercultural communication

3. Managing conflicts effectively

 §2. Cultivating Cultural Awareness

1. Levels of cross-cultural awareness

2. Approaches to cross-cultural training

 §3. Building Competence in Intercultural Communication

Chapter Nine Intercultural Communication and Business

 §1. CommuniCation Challenges in Business Setting

1. Work-related values

2. Communication styles

 §2. Intercultural Negotiation

1. Negotiation process

2. Negotiating successfully

 §3. Business Etiquette and Protocol

1. Appointment seeking and business meeting

2. Greeting etiquette and nonverbal behaviors

3. Giving gifts

4. Dining etiquette

5. Dressing etiquette

Chapter Ten Intercultural Communication and Tourism

 §1. Commtmication Challenges in Tourism Contexts

1. Social norms

2. Culture shock

3. Language and food challenge

 §2. Intercultural Communication and Tourism

1. Relationship between hosts and tourists

2. Characteristics of tourist-host encounters

3. Relationship between tourism and culture

 §3. How to Be a Good Intercultural Tourist

1. Be a responsible eco-tourist

2. Get well-prepared before departure

Chapter Eleven Intercultural Communication and Education

 §1. The Popularity of International Education

 §2. Intercultural Communication in Educational Settings

1. Roles for teachers and students

2. Grading and power

3. Admissions, affirmative action, and standardized tests

 §3. Other Issues and International Education

1. Communication, education, and cultural identity

2. Social issues and education

Keys to Exercises

References