TASCHEN's Great Adventure began back in 1980, when eighteen-year-old Benedikt Taschen opened a shop in his native Cologne, Germany, to market his massive comics collection. Within a year he began publishing catalogues promoting his wares, but it wasn't until 1984 that his first artbook breakthrough occurred: he purchased 40,000 remainder copies of a Magritte book printed in English, reselling them for a fraction of their original price. ...

TASCHEN's Great Adventure began back in 1980, when eighteen-year-old Benedikt Taschen opened a shop in his native Cologne, Germany, to market his massive comics collection. Within a year he began publishing catalogues promoting his wares, but it wasn't until 1984 that his first artbook breakthrough occurred: he purchased 40,000 remainder copies of a Magritte book printed in English, reselling them for a fraction of their original price. From a young age, Taschen had been interested in art but found that art books were too expensive and hard to obtain, and the success of this daring move proved that Taschen was not alone in thinking that the art-book market should be democratized. Soon he began reprinting books under his own name for budget prices and the next year he published his first original title and the first book in the Basic Art series:Picasso. Before long, high-quality-yet-still-inexpensive hardcover books were added to the lineup and in 1989 the landmark double-jumbo Van Gogh: The Complete Paintings hit bookstores around the world.

Starting in the late 1980s, TASCHEN established subsidiaries across the globe and continued to cement its reputation as a publisher of excellent-value books while branching out into new areas such as architecture,design, photography, lifestyle and classics. In 2000, TASCHEN surprised the world by breaking the record for the most expensive book published in the 20th century: copy #1 of Helmut Newton's SUMO, signed by over 80 celebrities featured in it, fetched over $300,000 at a charity auction.A year later TASCHEN launched its cinema collection with Billy Wilder's Some Like it Hot. Then, in 2003, TASCHEN tipped the scales with its massive, legendary Muhammad Ali tribute book, GOAT.

Twenty-five years after Benedikt Taschen opened his little comics shop, TASCHEN has grown into one of the most successful and unique publishers in the global market, publishing an eclectic variety of books for people of all tastes and budget ranges, distributed worldwide in over twenty languages. Within the space of the last few years, TASCHEN has opened bookshops in Paris, Los Angeles, New York, London, Brussels,Berlin and Copenhagen with plans to keep expanding to new cities as our Great Adventure continues. For the future of publishing, keep your eye on TASCHEN.

Daniel Marzona

"What you see is what you see"

Daniel Marzona with Elena Carlini

CARL ANDRE — Steel-Magnesium Plain

CARL ANDRE — Tenth Copper Cardinal

CARL ANDRE — Aluminum-Zinc Dipole E/W

STEPHEN ANTONAKOS — Blue Box

JO BAER — Primary Light Group: Red, Green, Blue

LARRY BELL — Cube No. 2

RONALD BLADEN — Three Elements

RONALD BLADEN — Untitled (Curve)

RONALD BLADEN — The Cathedral Evening

WALTER DE MARIA — Gothic Shaped Drawing

DAN FLAVIN — The Nominal Three (to William of Ockham)

DAN FLAVIN — The Diagonal of May 25 (to Constantin Brancusi)

ROBERT GROSVENOR — Untitled

EVA HESSE — Accession I|I

DONALD JUDD — Untitled

DONALD JUDD — Untitled

DONALD JUDD — Untitled

GARY KUEHN — Untitled

SOL LEWITT — Wall Structure - Five Models with One Cube

SOL LEWITT — Open Cube

SOL LEWITT — HRZL 1

ROBERT MANGOLD — Distorted Square/Circle

ROBERT MANGOLD — Three Squares within a Triangle

JOHN MCCRACKEN — Right Down

ROBERT MORRIS — Untitled

ROBERT MORRIS — Hanging Slab (Cloud)

ROBERT RYMAN — Winsor 5

ROBERT RYMAN — Untitled

FRED SANDBACK — Untitled, from "Ten Vertical Constructions"

RICHARD SERRA — Untitled

RICHARD SERRA — One Ton Prop (House of Cards)

TONY SMITH — Free Ride

ROBERT SMITHSON — Mirage No. 1

ANNE TRUITT — Knight's Heritage