The author polls several designers of different age groups and phases in their careers about what they consider "good design". Each has selected an existing design piece they feel to be good, based on their personal definition of what "good" is. The author also takes a critical look at the design to determine if it is effective with its target market and interviews the designer of the piece to unlock the concept behind the design. By taking this backwards approach through design-from completed piece back to conception-readers will discover why the design works and how they can use this information in their own projects.

INTRODUCTION

GOOD DESIGN IN PRACTICE

Presidio Social Club

Hazlitz Bespoke Stationery

California Academy of Sciences

Times Square Alliance

Braincandy

Gloria Publishing

Photomob

Schillers Liquor Bar

Criterion Film Collection

Sundance Resort

Man ofLa Mancha

Mohawk Via

THE DESIGNERS AT LARGE

Kit Hinrichs

Robynne Raye

Atsuki Kikuchi

Design Autopsy: Square Paint Bucket

Observation: 99 Percent Intuition

Art Chantry

Stanley Hainsworth

Henrik Persson

Design Autopsy: Vegetable Peeler

Joel Nakamura

Nick Jones

Sandra Equihua

Design Autopsy: Radio Flyer

Observation: The Eternal Flame

Steve Watson

Matteo Bologna

Josh Higgins

Design Autopsy 45-RPM Record Adaptor

Clement Mok

Ulhas Moses

Ensi Moasser

Design Autopsy: Wine Key

Observation: The Designer, the Chicken, and the Egg

Eduardo Barrera Arambarri

Michael Hodgson

Fumi Watanabe

Design Autopsy: Aluminum Bottle

Paul Sahre

Ahn Sang-Soo

Rodrigo Cordova

Design Autopsy: Tetra Pak

Elliot Strunk

Scott Thares

Design Autopsy: Wonder Bar

Observation: A Better Day

ON THEIR SHELVES:

COLLECTIONS OF GREAT DESIGN

Gail Anderson

Tim Hale

Marc English

Sean Adams

Design Autopsy: Recycled Shopping Bag

Observation: Tell Me a Story

Contributors

Index

About the Authors