编写本书的目的是提高高职高专学生从事外经贸业务的能力，从而培养既熟悉外贸实践，又有较高英语交际水平的技术应用型人才。

本书包括6个任务共16个项目，主要内容为：基础知识(商务信函的结构、格式)，交易的准备阶段(建立业务关系)，交易的磋商阶段(询盘、报盘、还盘以及接受)，合同的履行阶段(开立和修改信用证、租船订舱和装运、投保、保险与索赔)，其他信函写作(寻求代理和请求担任代理、祝贺与感谢信、促销与邀请信、求职信)，综合技能训练(从交易的准备、交易的磋商到交易的履行及日常的信函往来)。

本书包括6个任务共16个项目，主要内容为：基础知识(商务信函的结构、格式)，交易的准备阶段(建立业务关系)，交易的磋商阶段(询盘、报盘、还盘以及接受)，合同的履行阶段(开立和修改信用证、租船订舱和装运、投保、保险与索赔)，其他信函写作(寻求代理和请求担任代理、祝贺与感谢信、促销与邀请信、求职信)，综合技能训练(从交易的准备、交易的磋商到交易的履行及日常的信函往来)。

本书适用于高职高专国际经济与贸易、商务英语、电子商务、市场营销、工商管理等财经类专业的教学，也可供从事外贸业务活动的从业人员自学或参考用。

Task 1 Basic Knowledge

 Unit 1 Introduction

1.1 Several Important Principles of Good Writing

1.2 The Structure and Layout of a Business Letter

Samples

Discussion

Practice

Skill Training

Task 2 Preparation of Business

 Unit 2 Establishing Business Relations

Relevant Knowledge

Useful Sentences

Specimen Letters

2.1 Importer Writes to the Exporter(1)

2.2 Exporter Writes to the Importer

2.3 Importer Writes to the Exporter(2)

Discussion

Practice

Skill Training

Task 3 Negotiation of Business

 Unit 3 Inquiry

Relevant Knowledge

Useful Sentences

Specimen Letters

3.1 First Inquiry

3.2 Specific Inquiry (1)

3.3 General Inquiry

3.4 Specific Inquiry (2)

Discussion

Practice

Skill Training

 Unit 4 Offer

Relevant Knowledge

Useful Sentences

Specimen Letters

4.1 Non-finn Offer(1)

4.2 Firm Offer(1)

4.3 Non-firm Offer(2)

4.4 Firm Offer(2)

Discussion

Practice

Skill Training

 Unit 5 Counter-offee

Relevant Knowledge

Useful Sentences

Specimen Letters

5.1 Counter-offee——Price(1)

5.2 Counter-offer——Payment

5.3 Counter-offer——Price(2)

5.4 Reply to the Counter——Offer

5.5 Counter-offer——Quantity

Discussion

Practice

Skill Training

 Unit 6 Acceptance

Relevant Knowledge

Useful Sentences

Specimen Letters

6.1 Place an Order (1)

6.2 Confirm Supply

6.3 Send a Contract

6.4 Place an Order (2)

Discussion

Practice

Skill Training

 Unit 7 Contracts and Agreements

Relevant Knowledge

Useful Sentences

Specimen Letters

7.1 Sales Contract

7.2 Purchase Confirmation

7.3 Exclusive Agency Agreement

Discussion

Practice

Skill Training

Task 4 Implementation of Contract

 Unit 8 Establishing and Amending an L/C

Relevant Knowledge

Useful Sentences

Specimen Letters

8.1 Urge the Establishment of an L/C (1)

8.2 Urge the Establishment of an L/C(2)

8.3 Reply to the above Letter

8.4 Extend the L/C

8.5 Amend the L/C (1)

8.6 Amend the L/C (2)

8.7 Change the Payment Term

Discussion

Practice

Skill Training

 Unit 9 Chartering Ship and Effecting Shipment

Relevant Knowledge

Useful Sentences

Specimen Letters

9.1 Inquire Freight (1)

9.2 Inquire Freight (2)

9.3 Inquire Freight (3)

9.4 Reply (1)

9.5 Shipping Instruction

9.6 Urging Shipment

9.7 Reply (2)

9.8 Shipping Advice

Discussion

Practice

Skill Training

 Unit 10 Covering Insurance

Relevant Knowledge

Useful Sentences

Specimen Letters

10.1 Apply for Insurance

10.2 Confirm Having Covered Insurance

10.3 Ask for Additional Insurance

10.4 Insurance Policy

Discussion

Practice

Skill Training

 Unit 11 Making a Complaint and Claim

Relevant Knowledge

Useful Sentences

Specimen Letters

11.1 Complaint and Claim--Inferior Quality

11.2 Complaint and Claim--Wrong Articles and

    the Inferior Quality

11.3 Reply

Discussion

Practice

Skill Training

Task 5 Other Letters Writing

 Unit 12 Seeking and Asking to Be an Agent

Relevant Knowledge

Useful Sentences

Specimen Letters

12.1 Seek an Agent

12.2 Reply(l)

12.3 Ask to Be an Agent

12.4 Reply (2)

12.5 Reply(3)

Discussion

Practice

Skill Training

 Unit 13 Congratulation and Appreciation Letter

Relevant Knowledge

Useful Sentences

Specimen Letters

13.1 Congratulation Letter(1)

13.2 Congratulation Letter(2)

13.3 Appreciation Letter(1)

13.4 Appreciation Letter (2)

Discussion

Practice

Skill Training

 Unit 14 Promotion and Invitation Letter

Relevant Knowledge

Useful Sentences

Specimen Letters

14.1 Promotion (1)

14.2 Promotion (2)

14.3 Invitation (1)

14.4 Invitation (2)

14.5 Reply to Invitation

Discussion

Practice

Skill Training

 Unit 15 Job-application Writing

Relevant Knowledge

Useful Sentences

Specimen Letters

15.1 Cover Letter

15.2 Resume

15.3 Follow-up Letter

Discussion

Practice

Skill Training

Task 6 Integrative Writing Skill Training

Relevant Knowledge

Letter Writing

Bibliography