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图书 BOOK TWENTY THREE EUROPE'S BEST ADVERTISING
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This 23rd annual edition of the Epica Book features more than 900 TV commercials,posters, press ads, radio spots, promotions, internet sites, graphic design projects,integrated campaigns, direct marketing and innovative media operations honoured in the 2009/10 Epica awards.

Judged by journalists from 34 leading trade magazines covenng the communications industry in Europe and the EMEA region, the 23rd Epica awards attracted 3,196 entries from 476 of the best advertising agencies,photographers, TV and web production companies in 48 countries.

All the winners are in the Epica Book, together with a good selection of other high-scoring entries.

目录

INTRODUCTION

Foreword by Remi Babinet

2009 Winners

The Jury

Awards Ceremony

Annual Report

GRAND PRIX 2009

T-Mobile "Dance"

Citroen "Turning Lights"

Dank "Torn"

Swedish Church "Campaign for Prayers"

Epica Mobile Award "Casino Gran Madrid"

FOOD & DRINK

Food

Confectionery & Snacks

Dairy Products

Alcoholic Drinks

Non-Alcoholic Drinks

CONSUMER SERVICES

Communication Services

Transport & Tourism

Retail Services

Financial Services

Public Interest

THE HOME

Audiovisual Equipment & Accessories

Homes, Furnishings & Appliances

Household Maintenance

HEALTH & BEAUTY

Beauty Products & Services

Toiletries & Health Care

FASHION

Clothing & Fabrics

Footwear & Personal Accessories

AUTOMOTIVE

Automobiles

Automotive & Accessories

MEDIA & ENTERTAINMENT

Media

Recreation & Leisure

BUSINESS TO BUSINESS

Industrial & Agricultural Products

Prescription Products

Professional Equipment & Services

DIRECT MARKETING

Consumer Direct

Business to Business Direct

USE OF MEDIA

Media Innovation - Traditional Media

Media Innovation - Alternative Media

TECHNIQUES

Promotions & Incentives

Radio Advertising

Advertising Photography

DESIGN

Illustration

Graphic Design

Publication Design

Packaging Design

INTERACTIVE

Consumer Websites - Durables

Consumer Websites - Non-Durables

Business to Business Websites

Online Ads

Online Films

INTEGRATED

Integrated Campaigns

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书名 BOOK TWENTY THREE EUROPE'S BEST ADVERTISING
副书名
原作名
作者 本社
译者
编者
绘者
出版社 AVA
商品编码(ISBN) 9782884791083
开本 16开
页数 480
版次 1
装订 精装
字数
出版时间 2010-01-01
首版时间 2010-01-01
印刷时间 2010-01-01
正文语种
读者对象 青年(14-20岁),研究人员,普通成人
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发行范围 公开发行
发行模式 实体书
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重量 2.036
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丛书名
印张 30
印次 1
出版地 新加坡
307
227
28
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用纸 普通纸
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影印版本 原版
出版商国别 SG
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