本书体系简明扼要，基本包括电子商务的主要内容，例如，电子商务的分类、电子商务的网站设计、网上银行和电子支付方式、网上营销的基本原理、电子商务的安全问题等。用于培养电子商务英语的阅读理解、翻译和商务英文稿写作的能力。

本书体系简明扼要，基本包括电子商务的主要内容，用于培养电子商务英语的阅读理解、翻译和商务英文稿写作的能力。全书分为十个单元，每单元由两篇课文组成，内容包括电子商务的分类、电子商务的网站设计、网上银行和电子支付方式、网上营销的基本原理、电子商务安全问题等。

本书适合作为高职高专电子商务、国际物流等专业的教材，也适合作为直接以英文为工作语言从事国际商务的有关人员了解国际电子商务发展趋势和增强专业英语阅读能力的参考书。

Unit One Basics of E-business

Text One A Short History about E-business

Text Two Linking Today's Business with Tomorrow's Technology

Unit Two E-commerce, B2C and B2B

Text One E-commerce

Text Two E-business

Unit Three E-marketing

Text One E-markets Promise a More Efficient Economy

Text Two Amazon.com

Unit Four E-business Websites

Text One Designing Your E-business Site

Text Two Promoting Your Site Using Searching Engines and Web Directories

Unit Five E-banking and E-payment

Text One Internet Banks and Their Services

Text Two Electronic Payments

Unit Six E-auctions and E-tickets

Text One Auction Portals

Text Two Ticketless Travel

Unit Seven E-business and Logistics

Text One Integration of E-commerce Inventory Management with Enterprise-Wide Systems

Text Two Electronic Data Interchange

Unit Eight Principles of E-retailing

Text One Retail Types and Process Models

Text Two Internet Advertising

Unit Nine Going Global

Text One Barriers to Global EC

Text Two Call Centre Technology

Unit Ten The Security of E-business

 Text Two A Survey of Cryptography

Vocabulary

Key to Exercises

References