As designer James Pilditch has said, the packaging of a product is the "silent salesperson"These days, a unique container becomes a valuable marketing tool. In packaging, the design, presentation of the logo, range of color, quality and shape of materials, and the ecological benefits are elements that set the product apart and position it in the market.

The exterior of a product is more attractive and striking than the product it houses. Unique Packaging, a highly visual sourcebook, shows the contemporary work of important international package designers. Including a wide variety of packaging-from food and drink to music and films-this volume explores the most successful ideas from designers who have put forth innovative creations, and details the complete process for creating high-impact packaging.

Introduction

GRAPHICS &TYPOGRAPHY

he Vanity of Allegory

Mr. Lee l Design Brdge

Jubes I Knetc Singapore

Stephane Marais

Divided

Lemon Jelly

Match

Shok

Perfect Match

Busted I Form

Little Brother

Sessions

Tomoko Yazawa: Transition IHeads

Basics La Sirena

Somerfield Pickles

Somerfield Soups

Doktor Kosmos: Le Punkrockerl Sweden Graph c

UrbanTheory: Sex, Sluts & Heaven

The Bees Knees

Sfoods I Supperstud o

Tesco Flavored Milk

Charles Chocolates

Southpaw Vineyard

Kpist: Golden Coati Sweden Graphics

Oddjob: Koyo

Navigate DVD

HampsteadTea & Coffee

Bluntray: Burnmurder

Target, Archer Farms

100% Chocolate Cafe

Sparky-Brand

Bliw

Digipack

Wistbray DragonflyTea

The Vines: Highly Evolved

Jacksons of Picadilly

Sainsbury's SO Organic

Skeleton Key: Fantastic Spikes Through Balloon

Lafayette Maison

The Rolling Stones: Bridges to Babylon

Kekkai Book

F'IV Box

Scrunch

The Ark: The State of The Ark

RoboCup 2005 Osaka

Spoon Exhibition

Sketch Croissant

Aarshall Field's

Anna l DCA Design International

I Power One

Le Feu d'lssey Perfume

Full on Films: You're Gonna Wake Up One Morning

Art Direction

Sake 440

Dust Book

DTP

Square Fruit

Eight Brochure

La Mode 001, 002

Defumo

F69 Calcio

International School of Basel

ThinkTank

Incense Matchbook

Chromolux Petite Bonbonnibre

Jpsei

Tsar

Nygarda

MBG & SDS: NewJack

Unavailable

Vaja

Rock Paper Scissors

Kabiri Jewellery

TheVery First Magazine 2006

MacLean

Monotype Imaging

Chromolux Eau de Parfum

Kenzo Parfums

Michael Austin

Secret Diary

Equilir

Shoot Better!

Urna Bios

British Beat

Twinpeaks

5 Minute Candles

Mews of Mayfair

Stanley Honey

One Condoms

Teague

B.I.O.

Ladder: Sonic Landscapes

Pack Sweet Pack

Olly l Pemberton & Whitefoord

Shelf Life

Degreeslnc

Safe-T

Marlboro

Greta

Kshocolat

Comme des Garcons

The Observatory: Time of Rebirth

Qantum Dub Force: Assymetric

Gsus

The Elf Design

Clip

Chocolat Factory

Parfum Curiosity

Da Lata