There have been 25 years of breakthrough advertising created for Absolut vodka: the spirit that reinvented and reinvigorated the way brands of all kinds are sold to the public.

The creative minds behind the Absolut campaigns moved beyond product benefits and lifestyle associations-creating art, creating meaning, creating something new and, in the process, becoming a part of popular culture--to attract consumers.

There have been 25 years of breakthrough advertising created for Absolut vodka: the spirit that reinvented and reinvigorated the way brands of all kinds are sold to the public.

The creative minds behind the Absolut campaigns moved beyond product benefits and lifestyle associations-creating art, creating meaning, creating something new and, in the process, becoming a part of popular culture--to attract consumers.

According to Advertising Age magazine, they succeeded-the Absolut vodka advertising campaign was rated one of the ten best of the 20TM century.It's also been one of the most effective--helping sales of the Absolut brand become the world's biggest premium vodka.

Why are Absolut ads so memorable? Why do collectors crave them? Why are famous artists and writers enthusiastic about creating them?

The formula is simple--and the execution ABSOLUTly brilliant. First, two simple words (and the first is always the same). Second, a single stunning image--the iconic bottle painted, built, deconstructed, reconstructed,dressed, undressed, decorated, and transformed.

These images, created by some of the best-known and cleverest visual artists, word artists and designers of our time, engage and involve you with visual puns,fantastic inventions, an.d often, an eye-catching game of find the Absolut bottle.

ABSOLUTSEQUEL collects the best of the best of the last ten years. This decade has been one of the most creative and expansive in Absolut's history--with ads exploring new cities around the world, and migrating into new media--from cinema to Internet,from fashion to literature.

You're sure to find your favorites--aND discover whole worlds of wonderful new ads for Absolut that you've never seen before.

chapter one CITIES

chapter two ARTISTS

chapter three WRITERS

chapter four OUTSIDE

chapter five ALBUM COVERS

chapter six COLLECEORS

chapter seven CINEMA

chapter eight QUALITY

chapter nine REGRETS

chapter ten SPUMONI

chapter eleven ANNY ANNIE

chapter twelve JUMP THE NET

chapter thirteen FASHIONISTAS

chapter fourteen BONJOUR/BONSOIR